"Sawubona Tim Cook", ukugxekwa kwe-Apple kusuka ephephandabeni elibaluleke kakhulu eJalimane

Tim umpheki othandekayo

Ukubeka kumongo udaba lonke lokubalekela ukukhokha intela olwenziwa yi-Apple eYurophu (futhi olugxekwa kakhulu ngalo), nangokubhebhethekiswa kwegama lenkampani esekwe eCupertino elibange «Amaphepha ePharadesi», en Soy de Mac Sikulethela okucashuniwe kwekholomu ethakazelisayo ebhalwe kuleli sonto UWolfgang Krach, umhleli omkhulu we Süddeutsche Zeitung, iphephandaba elithandwa kakhulu ezweni eliyinhloko le-European Union, eJalimane.

Ngale ncwadi evulekile, enesihloko "Sawubona Tim Cook", Kuhloswe ukukhombisa isithombe esinengxenye enkulu yabantu baseYurophu esimweni sokubalekela intela kuka-Apple ezwenikazi elidala. Umbono othakazelisa ngempela. Incwadi ifundeka kanjena:

UTim Cook othandekayo,

Awungazi, kodwa ngiyakwazi. Hhayi mathupha, kepha kusuka ku-TV, bukhoma ukusakazwa kokubonakala kwakhe eCupertino njengoba enza ama-Keynotes, futhi-ke, avela ephephandabeni lenhlangano yami nakuwebhusayithi. Ngingumhleli oyinhloko weSüddeutsche Zeitung, iphephandaba laseJalimane elihamba phambili lansuku zonke futhi yilona elathola iPanama Papers futhi kamuva neParadise Papers, imibhalo esiqhubeka nokuyihlaziya nokuyibika nozakwethu beNew York Times, iThe Guardian, nezinye izinhlangano zezindaba ezicishe zibe yikhulu.

Eyakho ingenye yezinkampani ezidume kakhulu nezihlonishwayo emhlabeni. Imikhiqizo yakho yehlukile. I-iPhone ayigcinanga ngokushintsha umhlaba, yenze ngokushesha okukhulu kunanoma yimuphi omunye ubuchwepheshe emlandweni. I-Apple ikhonzwe yizigidi zabantu futhi izuze isimo sehlelo. Ngokwami, ngibe ne-iPhone kule minyaka eyishumi edlule. Iminwe yami ibrasha i-iPad yami nsuku zonke. Ekhaya, iMacBook ilindele. Ukube wonke umuntu osegumbini lethu lezindaba bekufanele akhethe phakathi kwekhompyutha esebenza ne-smartphone, ngiyaqiniseka ukuthi abantu abaningi bangayisebenzisela idivayisi ye-Apple.

Mina nozakwethu kade salandela izingxoxo mpikiswano e-United States nase-Europe mayelana nezintela zika-Apple. Wena, ngokwakho, uvamisile ukuma odabeni, njengoba wenza ngaphambi kweSenate yase-US ngo-2013. Ngaleso sikhathi, uthe i-Apple "ibingathembele kumaqhinga entela." Kodwa-ke, ku- "Paradise Papers" sithola imininingwane engcolisa isithombe se-Apple ozama ukusidlulisa. Imibuzo ephakanyiswe yiSüddeutsche Zeitung kanye nozakwethu okukhulunywe ngabo ngenhla ishiywe ingaphendulwanga noma ihlangatshezwe, okungenani, ama-clichés aqinile. Kungani?

UTim Cook othandekayo 2

I-Apple isebenzisa izinkulungwane zabanjiniyela abanamakhono aphezulu, ochwepheshe, abameli, abaphathi, kanye nochwepheshe bezobudlelwano bomphakathi abake bafunda emakolishi nasemanyuvesi emhlabeni jikelele. Eziningi zalezi zikhungo zemfundo ephakeme zixhaswe ngokugcwele noma ingxenye ngemali yabakhokhi bentela. I-Apple izuza ngqo kwingqalasizindaifundisa noma cha, egcinwa amazwe. UMnu Cook, usanda kutshela i-New York Times ukuthi i-Apple "inesibopho sokuziphatha" hhayi nje ukusiza umnotho wase-US ukuthi ukhule, kodwa futhi nokuthi "inikele kwamanye amazwe lapho senza khona amabhizinisi."

Vele, siyazi ukuthi i-Apple ingomunye wabanikeli abakhulu e-United States. Kepha kuthiwani ngengaphandle?

Izethulo zomphakathi ziveza ukuthi phakathi kuka-2010 no-2017, ngokwesilinganiso, I-Apple yakhiqiza izinzuzo zayo ezimbili kwezintathu ngaphandle kwase-US. Ngokusobala, wenza u- $ 41.1 billion ngo-2016 kanye no- $ 44.7 billion ngo-2017. Okuvezwa yilokhu kufakwa yilokho Kusukela ngo-2010, imali engenayo yaphesheya iye yatheliswa ngentela ephakathi kuka-1 no-7% we-Apple. Mnu. Cook, ucabanga ukuthi lokhu kuyahambisana "nesibopho sokuziphatha" osikhuthazile? "Ukwenza intela" okunjalo - noma ngabe kusemthethweni - Kungenzeka kuphela ngoba amafemu wezomthetho akhethekile afana ne-Appleby aklama izakhiwo eziyinkimbinkimbi zezinkampani ezingafinyeleleki kwamanye amafemu amaningi.. Abasebenzi abanamakhono, osomabhizinisi abancane, kanye nabasebenzi emazweni amaningi angaphandle kwe-US, iningi labo ngokuqinisekile elisebenzisa imikhiqizo ye-Apple, abanazo izindlela zokugwema intela ejwayelekile.

EJalimane, i-Apple (engazishicileli izibalo eziqondile) ilinganiselwa ukuthi yakhiqiza imali ezigidigidini ngonyaka owedlule, lapho yakhokha intela eyizigidi ezingama-25. Ngamanye amagama, kuphela u-0.2% wezintela ezakhokhwa yi-Apple emhlabeni wonke ezagcina lapha. Lokhu akuhlobene nakude nephesenti lokuthengiswa komhlaba kanye nenzuzo i-Apple eyayiqopha eJalimane. Nginesiqiniseko sokuthi ungabazisa ubunzima esinabo ekuchazeleni lokhu abafundi bethu.

Kepha okungikhathaza kakhulu indlela abakwa-Apple abayalele ngayo inkampani yabameli ukuthi ithole "isiqinisekiso esisemthethweni sokukhululwa enteleni" kuhulumeni wezwe. Ngoba ufuna lokho? Kungani uzizwa ugunyaziwe ukungayikhokhi intela ezweni? Ngabe ubufuna isimo sentela zero sibe yisibopho sokusungula indawo yokuhlala yentela lapho? Yini ekunikeza ilungelo lokukwenza?

Futhi yikuphi ukuqonda kwentando yeningi okufanele sikuqonde embuzweni le nkampani yabameli eyakubuza yona? Ngabe izwe linayo "iqembu eliphikisayo elithembekile" noma "inhlangano engangena esikhundleni sikahulumeni okhona manje"? Ngabe wayezama ukwenza isiqiniseko sokuthi ungagcina isimo sakho esingakhokhiswa intela noma ngemuva kokhetho noma ushintsho kuhulumeni?

Yingakho uMnu Cook, iSüddeutsche Zeitung kanye nabafundi bethu besalinde izimpendulo zemibuzo eminingi. I-Apple iyazikhangisa njengenkampani esobala. Uma lokhu kuyiqiniso, ngakho-ke asikho ngempela isizathu sokuthula, akunjalo?


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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.