Sijwayele ukubona izikhangiso ziqhathanisa imikhiqizo ye-Apple efana nama-Mac, ama-iPhones noma ama-iPads neminye imikhiqizo efanayo. Kepha kulokhu sibhekene nenye yalezo zikhangiso ezingabonakali njengokuqhathanisa okulungile noma okulinganayo kwemikhiqizo ebonakalayo, kepha empeleni into ebalulekile ngalezi zikhangiso ukuvusa uthuthuva ukuze abezindaba abakhethekile nika umthelela esikhangisweni futhi yilokhu kanye okwenzekayo ngalesi simemezelo iSurface Pro 4 neMacBook Air.I-Microsoft yethula i-dart yayo enobuthi ngokumelene ne-Apple kulesi sikhangiso esinesihloko esithi: “ISurface Pro 4 ukuphela kwayo kimi”Futhi lapho kuphela khona ngo: “USurface wenza okuningi. Kufana nawe " uhamba ngemishwana efana: "IMacBook Air ilusizo njengesigqoko sekati lakho." Isikhangiso sikhombisa uchungechunge lwemisebenzi engenziwa ngeSurface nokuthi ukuzama ukuyenza neMacBook akuphumeleli. Empeleni lokhu kuza ukukhombisa yizinto ezintsha lokhu okuguqukayo kweMicrosoft okunakho futhi kushiye kabi i-Apple laptop.
Yilokho I-Microsoft isimemezelo sevidiyo lapho la madivayisi aqhathaniswa khona:
Manje wonke umuntu ukhululekile ukuzenzela iziphetho zakhe mayelana nalokho okubonwe, kepha kimi ngingakutshela lokho okuwukuphela kwento efunwayo ukudala "lokho kuthinta kwami kungcono kunokwakho" okungadingekile phakathi kwezinkampani nabasebenzisi abancane kakhulu. Womabili la madivayisi alungele abasebenzisi futhi ngokuqinisekile amanye athanda i-Surface amanye i-MacBook Air, kepha isidingo sokuwaqhathanisa ukumane nje kube nokuphikisana ngoba awafanisi nakancane ngokwendlela, ukuklama nokusetshenziswa, iMicrosoft izokwazi .. .