Ngokuqinisekile ongaphezu koyedwa wenu, njengami, wayengazi uSandy Parakilas, okusayinwe ukuthi kusayinwe i-Apple ukulawula amaqembu omsebenzi wenkampani maqondana nobumfihlo. Futhi yilokho UParakilas, uxoshwe kuFacebook ngenhloso yakhe ekhethekile yokuvikela ubumfihlo babasebenzisi.
Manje kuzofanele ubhekane nabasebenzi abahlukile be-Apple ukuze idatha eceliwe kumasevisi ahlukile, izinhlelo zokusebenza noma uhlelo lokusebenza uqobo lwayo ingeqi izimangalo zayo zokuthola imininingwane yomuntu. Ngesikhathi eshiya kuFacebook Ujoyine iqembu labasebenzi le-Uber futhi ngokuhamba kwesikhathi wabamba isikhundla eCentre for Humane Technology, manje ngokusho komphakathi owaziwayo Izikhathi Zezezimali Useqenjini le-Apple.
I-Apple ihlonipha kakhulu ubumfihlo bomsebenzisi
Ngalo mqondo, asikwazi ukusho okunye ngaphandle kwalokho, i-Apple inakekela kakhulu ubumfihlo babasebenzisi bayo kunezinye izinkampani, okungasho ukuthi ayidingi idatha yethu yomuntu siqu noma efanayo ngamasu ayo wokuhweba noma afanayo. Kunoma ikuphi akunjalo izinkampani "ezithengisa" imininingwane yethu kumthengi ophakeme kunabo bonke futhi lokhu kuyaziswa.
Ukufika kweParakilas kungeza elinye inani entshisakalweni ye-Apple yokuhlala ngaphandle kwalezi zivumelwano ezingathandeki ezithinta izinkampani eziningi emhlabeni. Endabeni kaParakilas, waba nesandla ekuphenyweni kwecala laseCambridge Analytica. Isikhulu sihlasele ngqo inkampani kaZuckerberg ngalo lonke lelo bhizinisi futhi naye akazange avale uma ebuzwa ngakho. Ngaphezu kwalokho, ubuye wakhuluma ngeGoogle noma i-Twitter ezindabeni zobumfihlo zomsebenzisi futhi akabashiyanga kahle ukuthi bangasho.
Manje e-Apple sengingakwazi ukulungisa noma ukusiza ngezinkinga ezithile mayelana ne- ubumfihlo ku-iCloud, izinhlelo zokusebenza noma isistimu yokusebenza uqobo, ngakho-ke sizobona ukuthi lokhu kusayina kuqhubeka kanjani e-Apple.