Angela Ahrendts useYurophu evakashele, lapho anikeze khona i- ingxoxo ne-Cannes Lions, ngesikhathi se-International Festival on Creative Spaces. Emhlanganweni, Iphini Likamongameli Omkhulu we-Apple Retail, ukhulume ngezihloko ezahlukahlukene, futhi phakathi kwazo, ikusasa lezitolo zokuthengisa.
Ngokombono we-Ahrendts, Izitolo zomzimba kufanele ziqhubeke, kepha kufanele zenze uguquko ukuze zibe yizindawo zemihlangano, imibukiso nezimpikiswano. Ababekhona futhi yiPhini Likamongameli We-Apple Wezokuxhumana Kwezentengiso, UTor Myhren. Bobabili bayavuma ukuthi ukuphela yibhizinisi lomuntu nobuchwepheshe besintu.
Ngiyabuthanda ubuciko bokudala… Ngiphakamisa ukuthi amagama abanjiwe: mhlawumbe sisebhizinisini lomuntu. Mhlawumbe inkampani enkulu kunazo zonke yezobuchwepheshe ine "izingane" ezingama-65,000 futhi mhlawumbe umsebenzi wethu uhilela ubuchwepheshe bokwenza ubuntu.
Ngamazwi ka-Ahrendts, noma amakhasimende amaningi azokhetha ukuthenga online, abanye babo bazokhetha ukuya kusakhiwo somzimba ukuqeda ukuqiniseka ngomkhiqizo okhethiwe. I-Apple ilandela le modeli lapho ikuvumela ukuthi uzazise ku-inthanethi futhi uthenge ngokufanele, kepha bese ikunikeza ukuthi uyithathe esitolo sangempela.
Unezifiso zakho futhi usebenzisa abasebenzi abaningi abahlakaniphile enkampanini futhi bathi ukuthengisa akufi. Bathi idigital izokhula ngokushesha okuphindwe kathathu kunokwenyama, kepha eminyakeni emihlanu ezayo ... amaphesenti angama-75 abantu azothenga ku-inthanethi, azothenga ukuze afunde ngalokho afuna ukukuthenga, kepha amaphesenti angama-75 ebhizinisi azoqhubeka nokuba kwenziwe ezitolo zomzimba.
Ngakho-ke, ngamazwi ka-Ahrendts, izitolo zomzimba kufanele ziguquke. Kufanele zisetshenziselwe okungaphezulu kokuthengisa nje, kungenjalo zizonyamalala. Ekugcineni, U-Ahrendts ukhulume ngabasebenzi abasebenza ezitolo zakwa-Apple.
Abanikezwa inkontileka yokuthengisa, awekho amakhomishini noma imali ekhokhwayo. Esizame ukukwenza ukuqhubeka nokubahlanganisa ngombono omkhulu kanye nomthelela esifuna ukuwufinyelela.
Okungenani okwamanje Isitayela sika-Ahrendts sithola ukwamukelwa futhi yonke into ibonakala ikhombisa ukuthi isemgqeni ofanele.