Kunezinto ezingaqondakali. I- amalungelo obunikazi, zisendaweni yomphakathi, futhi kungaboniswana nabo. Uma uzokhiqiza idivaysi futhi ukholwa ukuthi eminye imisebenzi yayo inamalungelo obunikazi obunikazi benkampani yangaphandle, kufanele ucele izimvume zayo, futhi ngokujwayelekile, ukhokhe imali yobukhosi. Yilokho abenzelwe khona.
Futhi engingakuqondi ukuthi i-Apple, nezinsizakalo zayo zomthetho, azibuki kanjani lezi zinto ngengilazi yokukhulisa ngaphambi kokwethula umkhiqizo omusha noma insizakalo, ukugwema lokhu okusanda kwenzeka. Vele ugwetshwe ukukhokha Izigidi ezingu-300 amadola wokusebenzisa isevisi yokusabalalisa okuqukethwe ebethelwe ngaphandle kwemvume yenkampani engumnikazi welungelo lobunikazi.
Ake sithi ngakha i-smartphone eyindilinga. Ngenza umbiko, ngichaza ngezinwele nangezimpawu ukuthi mobile kuzothiwani, nginamathisela imidwebo emine e-crappy lapho kungathakazelelwa khona isihenqo esiyindilinga, ngaphandle kwesidingo sokwenza ukuhumusha kwe-3D noma yini ebabazekayo, futhi ngiyethula ku indlu yelungelo lobunikazi.
Ukwenza isicelo esinjalo kushibhile. Uma nginenhlanhla yokuthi akekho omunye umuntu oqhamuke nombono onjalo, umzimba olawulayo unginikeza ilungelo lobunikazi, ne-voila. Osekusele nje ukukubeka kudrowa bese ulinda. Ngoba angisiye umkhiqizi womakhalekhukhwini, futhi angihlose ukukwenza. Kepha uma noma ngubani ecabanga ukukwenza, kuzofanele athenge ilungelo lobunikazi ubukhosi ngeyunithi ngayinye ethengisiwe. Futhi uma engakwenzi, sola ingoma.
Lokhu kwenziwa yinkampani PMC (Ukwenziwa Kwemidiya Yezokuxhumana). Uzinikele ekufayeleni amalungelo obunikazi angeke neze awasebenzise, kodwa ukholwa wukuthi inkampani ethile ingakwenza. Ibhizinisi lakhe ukuthi kamuva athengise la malungelo obunikazi ezinkampanini ezinentshisekelo yokuxhashazwa kwazo.
Ugwetshwe ngokukhokha u- $ 300 million
Bloomberg nje yazisa ukuthi i-Apple iyalelwe ukuthi ikhokhe Izigidi ezingu-308,5 amadola ku-Personalised Media Communications ngemuva kokwephula i-patent ehlobene ne-Digital Rights Management (DRM). Isigungu samajaji eMarshall, eTexas, sikhiphe isinqumo ngoLwesihlanu sokuthi inkampani yephule ilungelo lobunikazi le-PMC ngemuva kokubanjwa kwecala lezinsuku ezinhlanu.
I-PMC ifake isimangalo sokuthi i-Apple yephule i-patent yayo efaka lokho Umdlalo oqondile, esetshenziswa i-Apple ukusabalalisa okuqukethwe okubethelwe kusuka kuzinhlelo zayo ze-iTunes, i-App Store, ne-Apple Music.
Konke lokhu kwaqala ngo-2015. I-PMC yayimangalele i-Apple ngezinsolo zokwephula amalungelo obunikazi ayisikhombisa. U-Apple uliphonse ngempumelelo leli cala, kepha u-PMC wadlulisela icala enkantolo ngonyaka odlule wasiguqula isinqumo sebhodi sokuthi izimangalo ezithile zobunikazi zazingavumelekile.
I-Apple akuyona ukuphela kwesisulu se-PMC. -Google y YouTube uzuze icala elifanayo kwelinye ilungelo lobunikazi le-PMC muva nje nesinye isikhalazo esiphikisiwe Netflix kulindwe eNew York. Umdlalo omkhulu, ngokungangabazeki.
