Sikhulume isikhathi esingaphezu konyaka mayelana nezivumelwano ezahlukahlukene i-Apple efinyelela kuzo ukudala okuqukethwe kwenkonzo yayo entsha yokusakaza ividiyo, insizakalo okufanele ithi ngombono ibone ukukhanya kulo nyaka. Kepha ngeke ibheke kuphela okuqukethwe kwayo ochungechungeni.
Ngokusobala, i-Apple isivele isivalile isivumelwano sokwenza ifilimu yayo yokuqala, ifilimu ezolingisa uBill Murray, umlingisi owaziyo ukuzivumelanisa nezikhathi futhi Uzikhombisile ukuthi ungumlingisi oncomekayo emdlalweni nasemidlalweni yamahlaya, okumbalwa kakhulu ongakusho.
UBill Murray ukulingisa ebhekene noRashida Jones kwifilimu Phezu Kwedwala. Ngokusho kokushicilelwa kwe-Variety, ifilimu usikhombisa impilo kamama osemncane ohlanganiswe noyise, ubaba osephenduke umdlalo wokudlala eNew York City. Indima, ekuqaleni, ibonakala ifanele uMurray.
I-Apple ifinyelele esivumelwaneni sokwenza le movie, ifilimu ezoqondiswa nguSofia Coppola, obephethe zombili izikripthi nezokukhiqiza no-Youree Henley. Lokhu bekungeke kube ukusebenzisana kokuqala kukaMurray noCoppola. Bobabili basebenze ndawonye kwifilimu ehlonishwayo Lost in Translation. Ukukhiqizwa kokungena okokuqala kwefilimu ku-Apple kuzoqala ngenyanga ezayo eNew York City.
I-Apple isiqalile ukugxila emizameni yayo ekwakheni okuqukethwe koqobo ukuzama ancintisane nazo zombili i-Netflix ne-HBO ne-Amazon, nabo abatshala imali eningi ekwakheni okuqukethwe koqobo kochungechunge nakumabhayisikobho, ama-movie aya ngokuya ethandwa kakhulu ngumphakathi nokuthi singawajabulela kamnandi kusofa ekhaya.