Engxoxweni abe nayo naleli phephandaba The Guardian, Ken Segall, owayesebenza e-Apple futhi eyisethenjwa emhlabeni wama-apula, ngoba wayengumakhi wezokuhambisa inkampani phambili kwesinye sezikhathi zayo ezimbi kakhulu, lapho inkampani yayiseduze nokuqothuka ngo-97, isivumela ukuba sazi umbono wayengomunye wabantu ababalulekile ngaleso sikhathi, mayelana nokuthi inkampani injani njengamanje, ngakho-ke izitatimende zakhe, ukusho okuncane, ziveza.
Ukuzibeka esimeni, labo abangamazi uKen Segall nguyena owasindisa i-Apple ekuqothulweni ngonyaka we-1997, lapho bethula leyonganekwane cumkhankaso wokuphromotha ubiziwe Cabanga ngokuhlukile lokho kuvumele inkampani indawo yokuphefumula eyanele ukuthi ibe yilokho eliyikho namuhla. Ngaphezu kwalokho, nguyena owanikeza umqondo wokubiza amakhompyutha wedeskithophu ngokuthi "iMac", ebeka amagama athi Macintosh kanye ne-intanethi ndawonye, into eyathokozisa umphathi wakhe wangaleso sikhathi uSteve Jobs lapho eqamba umqondo wakhe ngalowo mkhiqizo. Washiya i-Apple eminyakeni embalwa edlule futhi usebenze kwaDell kusukela lapho. Kuningi okwenzekile kusukela lapho futhi kubonakala sengathi uKen akavumelani ngokuphelele nokuthi inkampani iguquke kanjani (ngezinjongo zokumaketha).
Njengoba idayari ibonakala, uKen ucabanga lokho i-Apple yamanje iyinkimbinkimbi kakhulu kune-Apple yeminyaka embalwa eyedlule. Mhlawumbe lolo hlobo olubanzi lwemikhiqizo abayinikezayo namhlanje bezama ukwanelisa inani elikhulu lamakhasimende yilokho okungadida umthengi. Futhi yilokhu kwehlukahlukana (ukuthi kwakukhona nesikhathi lapho i-Apple yayikhuzwa ngokungabi nezinhlobonhlobo eziningi njengabanye babancintisana nabo), okungathi ngokusho kukaSegall kungenzeka kubangele abasebenzisi be-apula ukuthi badidise amagama emikhiqizo.
“Ngenkathi amakhasimende akwa-Apple ehlala ethembekile kakhulu, amanye awaneme Inani elikhulayo labantu lizwa ukuthi i-Apple kaTim Cook ayilula njenge-Apple Jobs's Apple. Babona ubunzima ekusetshenzisweni kolayini bomkhiqizo, kudida amagama emikhiqizo »
Uqinisile ngokushiwo nguMnu Segall, yize kuliqiniso ukuthi ukuvela komchazi kwe-Apple Phakathi nale minyaka edlule, exhunywe nomncintiswano ononya okhona, uphoqe u-Apple ukuthi amboze uhla olukhulu lwemakethe, enweba ngobuningi ibalazwe lemikhiqizo esithengiswayo njengamanje.
Futhi akahambisani nendlela inkampani eyenza izimemezelo njengamanje:
“I-Apple yakha iqembu elikhulu lokumaketha, amaqembu ancintisanayo ukukhiqiza imikhankaso emisha. Abantu abaningi bayabandakanyeka. Manje i-Apple iphethe ukuhweba kwayo njengenkampani enkulu, futhi kuncane njengokuqalisa »
Yize engagxeki ikhwalithi yalezi, kuyena Izikhangiso ze-Apple ziya ngokuya zifana nezinye izinkampani, into angaziqhenyi ngayo.
Izitatimende ezashiywa yilomuntu owayekade esebenza kwa-Apple zithakazelisa kakhulu ukuthi yize eqinisile kulokho akucabangayo, akumele sikhohlwe ukuthi i-Apple ayaziyo ayibukeki njengenkampani yamanje, ngoba inkampani ikwandisile ukuthengisa kwayo, imikhiqizo, imali engenayo, abasebenzi bayo kanye nezimakethe zayo, esevele zibuse cishe umhlaba wonke.
