Apple, usunesicefe. Akuyona neze indelelo, zingamaqiniso.
Labo, njengami, bangena emhlabeni Apple ngokugcwele eminyakeni embalwa edlule, uyazi ukuthi ngikhuluma ngani. Ngokwami, lo muzwa ubulokhu uduma ekhanda lami kusukela ezinsukwini ngemuva kweKeynote yokugcina ka Apple, lapho kwethulwe khona iPads entsha ne-iMac 5K, umuzwa ungafingqwa nge "Bengivele ngiyilindele". Eqinisweni, lo mbono noma ukuzwa okwenziwe ngendlela ebucayi kakhulu ngesikhathi lapho bekufanele ngithathe isinqumo sokuthi ngithenge entsha yini. iPhone 6 noma ulinde isikhathi esithile. Ake ngichaze, njengamanje ngine-iPhone 5, enempilo yeminyaka emi-2, futhi iyaqhubeka nokuqhubeka njengosuku lokuqala, ayinginiki izaba kuphela ezamukelekayo zokushintshela ku-iPhone 6, ukuwohloka (ake thinta izinkuni), ngicabanga ukuthi engizokwenza nge-6 engivele ngiyenza nabangu-5, ngamafuphi, angisiboni isizathu esihle esivumela ushintsho olungaphezu kwenhliziyo emsulwa noma "yiba semfashinini".
Umuzwa ungafingqwa nge "Bengivele ngiyilindele".
Ngalokhu ngiza ukusho lokho I-Apple kungenzeka ilahlekelwe yilelo khono lokusungula izinto ezintsha, ukumangala. Kungumqondo wokuthi, njengoba ngisho, kade wahlala kimi, kepha namhlanje ekuseni bebekhuluma ngento efanayo endaweni engaphandle.Ingabe i-Apple ilahlekelwe yingqikithi yayo? Bekuphi ukusishiya sinemilomo evulekile ngomkhiqizo ngamunye? Futhi, emcabangweni wesibili, kungenzeka ukuthi baqinisile. Uma sikhumbula, i-Apple, impela akumangazi kusuka ku-iPhone 4. Le yaba yidivayisi ephathekayo ethengiswa kakhulu emlandweni futhi yafaka ngokuphelele ifayela le- IHholo lodumo yobudala bezobuchwepheshe; bese kufika i- 4S, enye impumelelo futhi ekugcineni i- 5 okwathi ngombono wami kwaba inguquko enkulu yokugcina ye-Apple. Ukusuka lapho, i- "Ukuwa okuhle", i-5S, i-6 ne-6 Plus, okungukuthi ngemuva kwakho konke umshini ofanayo, ngezinto ezincane, ezingazenzi zibe zintsha ngempela, zintula bonke ubuntu, ubuswele kanye nezinto ezintsha eziveza noma yimuphi umkhiqizo wangaphambilini we-Apple, kunikeza umuzwa wokuthi, ngalolu hlu olusha, i-Apple Ufune imiphumela eminingi yezomnotho kunokugculisa izethameli zakhe ezithembekile. Kububanzi be-iPad sithola okuningi okufanayo, amamodeli amaningi amakhulu, enye incane futhi manje, kubonakala sengathi i-super-screen ephathekayo (kungenzeka i-iPad Pro) okuthi, ngokusho kwabaningi, ithathe indawo yelaptop, okwathi ngosuku lwayo kwaba inguquko yangempela (iMacbook Air). Okuwukuphela kwento emisha Kubonakala Yi-AppleWatch futhi angicabangi nokuthi, ngemuva kwakho konke, ku-smartwatch esisodwa, esihle kakhulu futhi esinemodeli yegolide, masingakhohlwa, kodwa nedatha (kanye nomncintiswano) esinayo njengamanje, ngicabanga ukuthi asikwazi ukuyithatha njengenguquko yangempela.
Ngabe i-Apple ilahlekelwe yingqikithi yayo? Bekuphi ukusishiya sinemilomo evulekile ngomkhiqizo ngamunye?
Izaba kungaba ukuthi konke sekuvele kusunguliwe nokuthi amandla okwenza izinto ezintsha ekugcineni ayalahleka, kepha angivumelani nalokho futhi, uma sibheka ukuncintisana, IMicrosoft, kuze kube manje ayikwazi ukuma ngisho kude, kulabo baseCupertino, yethule izici ze Windows 10, uhlelo olusha lokusebenza oluqhathaniswa nolayini olwalulandelwa yinkampani eminyakeni eyedlule nangokuthintwa okwanele, ngaphandle kokuqhubeka afield, uCortana, uSiri weWindows, okuthi noma ezalwe kamuva kunalena, usevele uphakathi kohlelo lokusebenza lwamakhompyutha, okusisondeza kancane kulokho okukhonjiswa yifilimu imidlalo ngomsizi obonakalayo, Izwi likaScarlett Johansson's velvety. Ukungakhulumi nge- I-Holo-Lens, ezinye izibuko ezingokoqobo, ezisuselwa kumahologramu lapho kusebenza khona neWindows, impela kuzoba neminyaka eminingana ukuzibona zisebenza, kepha okungenani zikunikeza umuzwa wokuthi kunezigaba eziningi zemikhiqizo okufanele uyihlole nokuthi lo mkhiqizo nginentshisekelo kubo.
Ngakolunye uhlangothi iGoogle, isitha, muva nje bekuyaziwa ukuthi iphrojekthi yakhe yeGoogle Glass ikhanseliwe, ngicabanga ukuthi kuyintengo yokuzibeka engcupheni kakhulu kulezi zikhathi, futhi yilokho kanye engikushoda ku-Apple, Ubungozi. Kepha uma sibheka esikhathini esizayo, iGoogle icwiliswa kuphrojekthi yeselula ehambisanayo, iProject Ara, into ebukeka kahle kakhulu futhi ezongena emakethe ngonyaka ozayo ngokulindela okukhulu.
Ngokwengxenye yayo, i-Apple, Ephreli izofika futhi izokwethula ifayela le- I-Apple Watch, izothengisa izigidi zamayunithi ngoba kungumkhiqizo onedumela elikhulu (kufanele, lokho akunakuphikwa), kodwa ngempela ubani othengayo ngeke akwenze ngoba umkhiqizo umjabulisile noma ngoba uyazi ngempela ukuthi ikwazi ukwenzani, uzoyithenga ngoba ingumkhiqizo one-apula ngemuva, njenge-iPhone 6. I-Apple iwele ephutheni lokwenza imikhiqizo esefashinini, ukuncika kulokho, nokuphila kumholo owenziwe eminyakeni edlule namanye amadivayisi, obekufanele ngempela ukuba nakho, into ehlonipheke kakhulu, kepha ngaphandle kobuntu nokukhathalela ebesilokhu sikufuna njalo.
Futhi ukuwa kuzofika futhi kuzothengisela i-iPhone 6S, ngaphandle kokuthuthuka okukhulu okuqinisekisa intengo yayo. Kuyafana nama-iPad futhi kuyafana ngamakhompyutha futhi kuyafana ngomkhiqizo ngamunye. Ngempela i-Apple, yini engalungile ngawe? Usunguye IMicrosoft ibuyele emuva ngezinkulungwane ezimbili, okuyinkampani edumile, eyakhipha kuphela imikhiqizo yokubamba nokwanelisa ukulamba kwabathengi futhi whimsical yomuntu ongenalo nhlobo ulwazi ngawe, indaba yakho noma imikhiqizo yakho, yomuntu ofuna nje ukuba semfashinini ngokukhombisa i-apula kudivayisi, ngobuqotho ongakufanele ukuwugqoka. Angiboni imizwa kumkhiqizo ngamunye, angiboni lutho, ziyizinto ezingenalutho, futhi leyo yinto yokugcina efanele i-Apple, mhlawumbe eminye imikhiqizo ingakwazi ukwenza imikhiqizo ngaphandle kobuntu, kepha hhayi wena, abantu kufanele bahlale nemikhakha yabo imilomo ivuleka Njalo lapho Apple kuveza umkhiqizo omusha, kufanele ungalindelekile, umangale, uqhamuke nezinto ezintsha, OKUSHA. Ngiyazi ukuthi kunzima ukugcina izinga elifanayo lobusha isikhathi eside, futhi mhlawumbe yilokho nje, ukuthi i-Apple ibilokhu ihamba phambili ezintweni zonke isikhathi eside, futhi okudingayo ukuthi enye inkampani ize izoyishaya ukuze ivuse phezulu futhi ngethemba lokuthi uzodlula kusenesikhathi.
Ngempela i-Apple, yini engalungile ngawe? Ubuye waba yiMicrosoft emuva kuma-2000s.
Ukuphela kwento umlandeli wayo Apple ibuza ukuthi ngomkhiqizo ngamunye yithi: "Bakwenzile futhi" esikhundleni se "Bengivele ngiyilindele", okudingayo ukubambeka ku-a Ukusakaza yesethulo esithile futhi ushayele ihlombe into entsha ngayinye, esikhundleni sokubhoreka phakathi ngoba usuyazi ukuthi i-movie iphela kanjani. Ukuphela kwento edingwa ngumlandeli we-Apple ukuthi i-Apple ifane njengakuqala.
