Ezinsukwini ezimbalwa ezedlule, Apple Store emhlabeni jikelele, bathole ijezi elisha elizogqokwa ngabasebenzi. Ihembe limnyama. Kungithusile ukwehliswa kosayizi welogo, etholakala ngaphezulu kwesobunxele, encane. Futhi yilokho kuphela.
Ngifuna isikibha sami se-apula
Uma uyinsumansumane, uma uyi- I-AppleLoverKungenzeka uzibuze ukuthi kwenzakalani ngezikibha zama-apula ezilonyiwe ... ngithande lezo i-apula ebelibonakala kakhulu kepha enye yazo, enophawu oluncane, nayo ngeke ibe yimbi ....Ngicela i-a?
Ekuhambeleni kwami kokugcina e Apple Store ngivela ePlaza Catalunya eBarcelona, ngacela isisebenzi ukuthi ngithole isikibha Apple.
Uphendule wathi akunakwenzeka. Kwakunemithetho eqinile yezikibha zabasebenzi, ikakhulukazi ezazingavunyelwe ukugqoka ihembe lingekho. Ngaphakathi kwe- Isitolo se-Apple, Yebo. Emgwaqweni, cha.
Phana noma uthengise eyodwa, ngisho nasemaphusheni… Ngakho-ke, angikwazi ukuba nehembe “elisemthethweni”?
Yebo ngiyakwazi, kodwa ngenxa yalokhu, kufanele ngithuthele I-Cupertino, al I-Apple Campus. Ukuphela kwendawo emhlabeni lapho i- iqiniso izikibha i-Apple.
Ngenye yezindlela zokuvikela izimfanelo zakho kuzo I-Lovemark (*), okwenza ukugqama kwalokhu kuthengisa “okuvaliwe” emhlabeni ovuleke ngokuphelele, shintsha isikibha esilula, noma imug, ibe yinto ekhethekile ngokuphelele.
En Isitolo se-Apple Company, bathengisa kuphela ukuthengisa Okomkhiqizo. Abathengisi online. Kunendlela eyodwa kuphela engenzeka: iya eCalifornia ...
Uma unelinye lalawo mahembe, elilodwa kulawa amabili: 1) Ubukade uye eCupertino noma ku-2) Umuntu omaziyo ubekade eseCupertino futhi… ukuthanda kakhulu.
(*) Uthando : Umqondo owenziwe ngu Kevin Roberts ngo-2004: "Okuhambisa abantu imizwa, hhayi isizathu." ILovemark uphawu esiluthandayo.