Kulezi zinsuku kubonakala sengathi akunakwenzeka nganoma iyiphi inkampani emhlabeni wezobuchwepheshe ukuthi ibe nezindlela zokuthenga i-Apple ngesithukuthezi sencwadi yamasheke, kepha izinto bezingafani ncamashi ngonyaka we-1996 kanti iqiniso ukuthi lowo owayengumongameli kanye noMphathi Omkhulu we-General Electric , UJack Welch, waba nethuba ezandleni zakhe lokuthenga i-Apple ngamaRandi ayizigidi eziyizinkulungwane ezimbili futhi balahlekelwa yithuba.
Lolu lwazi luze kithi sibonga uBob Wright, umbhali osanda kunikeza ingxoxo neThe New York Post mayelana nencwadi yakhe ethi The Wright Stuff. Mayelana nokuthengwa, kufanele sikhumbule ukuthi ngaleso sikhathi, i-Apple yayinenkinga yokuhlala isebenza ngaphambi kokubuya kukaSteve Jobs, ne-CEO yayo ngaleso sikhathi, uMichael Spindler owayephethe inkampani kanye lapho uJohn Sculley exoshwa.
UBob Wright, umbhali we "The Wright Stuff"
Kwenye yezingxenye zencwadi uyakuchaza lokho kwenzeka ngaleso sikhathi ngaphakathi kwe-Apple ...
“Intengo ibingu- $ 20 isabelo kanti uSpindler ubechaza ukuthi kunzima kanjani ukuthi inkampani ihambe ngendlela efanele ngokushesha okwanele ukwenza isimo sibe ngcono. Wayesejuluka okomuntu osile futhi wonke umuntu wathi, “Asikwazi ukuphatha ubuchwepheshe kanjena. Sibe nethuba lokuthenga ngezigidi ezimbili zamadola. "
Ukuthengwa kukaGeneral Electric bekungawushintsha kakhulu umlando wenkampani futhi ngiyazibuza ukuthi ngabe i-Apple isazoba yinkampani yini ukube lokhu kuthenga kwenzeka. Kamuva ngalowo nyaka, ngemuva kokuthi i-GE yenqabile ukuthenga, i-Apple yathenga i-NEXT ngamaRandi ayizigidi ezingama-427 kwathi uSteve Jobs wathatha le nkampani ngo-1997.
Omunye wemisebenzi emikhulu yokuqala ye-Jobs kwakuyi-iPod, okuyiyona yethulwa ngo-2001 futhi ngasungula indlela eya phambili yenkampani. I-iPhone ilandelwe ngo-2007 ne-iPad ngo-2010. Ngemuva kwalokho i-Apple Watch izofika njengomkhiqizo omusha owethulwe yi-Apple ngo-2015.
Namuhla, i-Apple njengenkampani ibaluleke ngaphezu kokuphindwe kabili kuneGeneral Electric.