Njengonyaka odlule, UJony Ive ukuxoxa naye ne umhleli wencwadi iVanity Fair, UGraydon Carter, ukuxoxa ngomlando wokuklanywa kwezimboni kusukela ekuqaleni kuka-Ive kulo msebenzi wobuchwepheshe kuya kwimikhiqizo yakhe yakamuva ekhishwe kuze kube manje.
Engxoxweni edlule sivele sikhona bekunemibuzo ethile ezibophezele Isibonelo, lapho umhleli ebuza umbono womphathi wezakhiwo mayelana "namakhophi" ama-Chinese e-iPhone, anezimpawu ezinesithunzi ezweni lase-Asia njengo-Xiaomi, wamtshela ngqo ukuthi uma ebheka ukuthi lawa makhophi ayesendleleni a ukuhlonipha umsebenzi owenziwe kahle.
https://www.youtube.com/watch?v=ef69BUlge-AA lo cual, el jefe de diseño de Apple contestó:
Angikuboni njengokuthopha, ngikubona njengokuntshontsha […] Kunzima lapho wenza okuthile okokuqala futhi ungazi ukuthi uzosebenzela ini. Kumelwe ngithembeke, into yokugcina engicabanga ngayo ukuthi 'O, lokho kuyathopha. Ngicabanga nje ngazo zonke lezozimpelasonto ebengingaba semzini wami nomndeni wami, azibuyi 'ngicabanga ukuthi lokho kungokweba nokuvilapha. Angicabangi ukuthi kulungile.
Umcimbi wakulo nyaka kulindeleke ukuthi ube nawo izingxoxo ezijulile kwezinye izihloko ezithakazelisa umphakathi wezobuchwepheshe, ngaphezu kwalokho iVanity Fair ithembisa ukuthi kuzoba nokubukeka okuhlukile kokubili okwedlule kanye nekusasa nezivakashi "ezingalindelekile". Kubalulekile ukuqaphela ukuthi yize kungakaqinisekiswa, ngizoze ngihambisane nomunye umphathi wenkampani nowayengumphathi we-Beats audio, uJimmy Iovine.
Bazohambela ne- umsunguli we-Tesla / SpaceX, Elon Musk, kanye noMark Zuckerberg kaFacebook noBob Iger kaWalt Disney. Futhi kuzoba nabalingisi bonke be- "Silicon Valley," i-21st Century Fox CEO uJames Murdoch nabanye abaningi.
Lo mcimbi uzoba ngo-Okthoba 5 kuze kube ngu-Okthoba 7 esikhungweni saseYerba Buena kwezobuciko eSan Francisco, eCalifornia.