En Kufakiwe Sivezwa ngokwethula umbono ongokoqobo, kwesinye isikhathi ubuye ubucayi, hhayi ngaso sonke isikhathi ukwaneliseka ngokunyakaza ngakunye okwenziwa yinkampani ye-apula elilonyiwe. Ngisebenzisa inkululeko enkulu etholwe yilo lonke iqembu labahleli bale ndlela, kule ndatshana ngiveza engikucabangayo mina uqobo ngesiqondiso esithathwe Apple ngaphansi kokuqondiswa kwe- Tim Cook.
Ukutholakala kwezwe le-Apple.
Ngo-2008 ngathola eyami yokuqala iPhone, amasekeni nangeposi. Ngaleso sikhathi ngangazi okuncane
Apple, futhi izwe lakhe lezicelo lalisanda kuqala. Ngangihlaba umxhwele ngeqiniso ledivayisi entsha, entsha, ethintekayo okokuqala ngqa eletha i-intanethi entendeni yesandla sami. Idivayisi enhle, elula ukuyisebenzisa futhi evule uhla olukhulu lwamathuba. I- iPhone ngaphandle kokungabaza nangokuqondene nabanye abasebenzisi abaningi, ipulatifomu ebisivumela ukuthi sazi kangcono Apple nezwe lakhe lonke. Eminyakeni emibili kamuva ngenza isinqumo esisha: Usale kahle ngeWindows, sawubona Mac!; futhi ezinyangeni ezimbalwa kamuva ngangizoqedela i-arsenal yami nge I-iPad 2 (manje une I-iPad Mini). Sekukonke, okuhlangenwe nakho akulutho uma kungenjalo kuhle; i ukuhlanganiswa phakathi kwamadivayisi, ubuhle babo bangaphakathi nangaphandle, ukusetshenziswa kwabo kalula, uketshezi kwabo, njll. kwenza amadivayisi weCupertino a "konke" ngezinga lokupheleliswa elingakadlulwa yinoma ngubani. Lokhu, kanye nezinye izinto ezinjengomzamo wokunakekela imvelo, intshisekelo yakhe yokwenza ngcono umkhakha wezemfundo, ukusebenzisana kwakhe ekwakheni amalungelo athile omphakathi noma ekulweni ne-AIDS kugcwalisa umbono omuhle kakhulu maqondana nesiqhwaga sezobuchwepheshe. Kepha akuyona yonke into ephelele futhi umbono wami omuhle ngekhulu lamaphesenti ngoba lapha, njengasempilweni, akukho lutho olumnyama ngokuphelele noma olumhlophe ngokuphelele.
Ukukhethekile noma ukufinyeleleka?
Ngijoyine leli thimba labahleli ngiphethe umbono lapho ngivikele khona, futhi ngavikela khona, isisekelo esilula: "Uma nginomkhiqizo omuhle kakhulu, akunangqondo yini ukufuna abantu abaningi ngangokunokwenzeka ukuwujabulela?". Kakhulu iOS njengoba OS X Yizinhlelo ezimbili ezisebenzayo, iselula nedeskithophu ngokulandelana, okubonakala kuketshezi, ukuphepha nokusebenziseka kalula. Njengoba sonke sazi, isoftware namadivayisi adalwa ndawonye nge Apple, njengezicucu ezimbili zepuzzle ezihambelana kahle. Emkhakheni wesoftware, Apple uthathe isinyathelo esibaluleke kakhulu, ngaphandle kokungabaza, esizoletha imiphumela emihle esikhathini esimaphakathi noma eside kubo bonke abasebenzisi banoma iyiphi ipulatifomu: ukusatshalaliswa kwamahhala kohlelo lwakho lokusebenza OS X Mavericks kanye nephakheji lakho le-automation lehhovisi I-iWork (Ikhasi, Izinombolo, ne-Keynote) ne-iLife (iPhoto neGarageBand). Ngokuhambisana nemigqa efanayo, ithole ukwehla kwe- $ 200 kumamodeli ayo amasha we MacBook Pro, noma kwandise amandla we MacBook Air kusuka ku-64 kuya ku-128 GB egcina intengo yokuthengisa. Ngakolunye uhlangothi, i- iPad gcina inani elifanayo, i I-iPad Mini ngokuhlangenwe nakho kwe-retina display kukhuphuke ngama- € 60 uma kuqhathaniswa nemodeli yangaphambilini ne- iPhone uzwe ukwanda kwentengo okuphelele kwe- € 100 kumamodeli amabili wokugcina. Ngakho-ke, enye ye-lime enye yesihlabathi. Ngabe lezi zintengo zidingeka ngokuqinile futhi akunakwenzeka ukuthi zehliswe? Ingabe kuyinqubomgomo entsha yesinxephezelo yenzuzo? Ngabe "ukuphela" kuvame ukuphikiswa ngemikhiqizo Apple Ngabe kusekelwe kakhulu enanini lentengo kunekhwalithi yayo?
Ukulandelela noma ukuphendula kwesidingo senhlalo?
Ezinyangeni ezedlule, noma eminyakeni, kuphakanyiswe omunye umbuzo ngemvamisa ethile: Ngabe i-Apple iyekile ukwenza izinto ezintsha ngokuvumela abanye ukuthi bahole, ikakhulukazi i-Samsung? Lo mbono uqhamuka ikakhulu usayizi wamanje wesikrini se- iPhone uma kuqhathaniswa namanye amadivayisi webanga elifanayo, kanye nokunyakaza okunikezwe unyaka owodwa owedlule Apple ngokwethulwa kwe- I-iPad Mini ka-7,9 ”, ngaleyo ndlela ewaphikisa amagama athi Steve Jobs owathi amayintshi ayishumi ngosayizi ophelele wedivayisi efana ne- iPad.
Ngiyaqiniseka ukuthi isizukulwane esilandelayo se- iPhone Izosinikeza isikrini esikhudlwana, kepha angicabangi ukuthi le nhlangano imele ukuphumula okusha, ingasaphathwa eyengqondo "yomlandeli". Abasebenzisi bamane bahluke kakhulu komunye nomunye, ngamunye unokunambitheka nezidingo zakhe, futhi Apple kumele anikeze impendulo kubo bonke. Bobabili labo abakhetha ubukhulu be- iPhone Namuhla, njengalabo abafuna isikrini esikhudlwana, kumele babe nendawo kule "ecological system" esinika imizwa emihle, njengoba kwenzeka nge-iPad.
Omunye umcabango wokugcina: i-iPad nemfundo
Ukuqedela ngizoba mfushane. Indlela enikezwe ngu Apple al iPad Mayelana nemihlomulo engaletha umkhakha wezemfundo, kusobala. Kungani-ke inganikeli izaphulelo zalo mkhakha njengoba yenza kumaMacBooks naku-iMac?
Kunemibuzo eminingi ephakanyisiwe kulokhu kukhombisa. Impikiswano ivulekile ukuthi unikeze umbono wakho ngokukhululeka.
Ngikholwa ukuthi i-Apple isiqalile ukuthatha inkambo edume kabi ngokungafani nalokho okwakukhona ngoSteve. Bekungumkhiqizo ohola imakethe futhi uma ubonakala ngento ethile, kungenxa yokuthi "wawuthandwa" kancane kangakanani, ngalokhu ngisho ukuthi ukufinyelela i-iPhone, ngokwesibonelo, kwakungumzamo omkhulu futhi akuzange izimakethe ezinjengokuthi ngihlala kuphi (eLatin America) ngikholelwa ukuthi manje inkampani iyazehlisa ukuthengisa lokho abantu abakufunayo, hhayi ukuthengisa lokho inkampani ebihlala icabanga ukuthi yilokho abantu abakudingayo ... Ngizothenga ukwethembeka kwami ikusasa le-iPhone 6 uma liphuma nesikrini esikhudlwana lapho ezinyangeni ezimbalwa ezedlule usayizi we-iPhone yamanje ubenele futhi okuhle kakhulu, unganaki osayizi abakhulu bomncintiswano?
Ngokubona kwami, okwenzeka kudala ngenkathi imisebenzi isuswa ku-Apple kuyenzeka, bayazivumela ukuthi badliwe yilo mncintiswano (uma kungenzekanga vele) futhi bazama ukuhlala bephila. Kodwa-ke, ngezinga abahamba ngalo, angiboni ikusasa le-Apple, ungangizwa kabi, ngithanda (ba) kakhulu uhlelo olusebenzayo i-iOS ne-OS X kepha selushintshe kakhulu lwaba kubi kakhulu.