Ngenkathi i-Apple isanda kumemezela ukuthola amarekhodi ngekota yokugcina ka-2015 okuhambisana nekota yokuqala yezimali ka-2016, ibuye yabikezela ukwehla kwakho kokuqala ekuthengiseni ibhaliswe kusukela ngo-2003.
Njengoba kuxoxiwe endatshaneni eyedlule ngemiphumela yezezimali yakwa-Apple, inkampani ibikezela ukuthi imali engenayo yekota elandelayo kuzosala phakathi kwamadola ayizigidi eziyizinkulungwane ezingama-50 no-53, emele ukwehla kwemali engenayo uma kuqhathaniswa nekota efanayo yonyaka wezi-2015 enamadola ayizigidi eziyizinkulungwane ezingama-58. kwikota yokuqala yowezi-2016.
Lokhu kwehla kubangelwa ukugcwala kwemakethe ye-smartphone kanye namandla edola laseMelika uma liqhathaniswa nemali yakwamanye amazwe. UBloomberg uphawula lokho $ 100 kwikota yesine ka-2014 maqondana nokuthengisa manje kubiza u- $ 85 kuphela namuhla ngenxa yokushintshashintsha kwamanani okushintshana.
I-CFO yakwa-Apple, uLuca Maestri usevele umemezele kule nhlangano yezokuxhumana ukuthi inkampani uzwa imiphumela yendawo yezomnotho "Kwehluke kakhulu" emhlabeni jikelele. U-Apple useqala ukubona ubudlova obuncane eChina futhi ikakhulukazi eHong Kong, kusho yena.
Kungenzeka kakhulu ukuthi i-Apple izofuna ifomula ethile ukukufeza lokho i-iPhone 7 yakho elandelayo Ngikwazile ukukhulisa ukuthengisa ngoba, njengoba sazi, kungumkhiqizo wenkanyezi ngaphakathi kwenkampani ngokwezinzuzo. Okwamanje kunamahemuhemu okuthi i-Apple ingaveza i-iPhone 5SE ngoMashi ngefomethi encane yesikrini futhi ekwazi ukubamba bonke labo basebenzisi abafuna ifomethi ye-smartphone ehlangene kakhulu.
Sizobona ukuthi ngabe lokhu kwethulwa ndawonye nokuvuselelwa kwe-Mac kanye mhlawumbe okunye ukumangala, ingenza i-Apple iphinde izibeke njengenkampani ebaluleke kakhulu emhlabeni, isihloko manje esiphethwe yiGoogle futhi.