Tim ukupheka ikhuluma "ngokufakwa okugqugquzela okusha" ku- Apple Ngencwadi nesitatimende esikuwebhusayithi yenkampani lapho isitshela khona ngemininingwane yezibalo ngobulili nangobuhlanga babo bonke abasebenzi bayo. Okufunayo Apple ukuthuthukisa inkampani lapho ubulili nokulingana ngokobuhlanga kudlange khona ngaphandle kokubandlululwa, inhloso yenkampani yama-aphula ukwenza umehluko ngazo zonke izindlela, kusukela kumikhiqizo yayo kuye ebhizinisini layo.
http://youtu.be/AjjzJiX4uZo
Njengenjwayelo Apple ibonakaliswe ngokwenza umehluko njengoba isiqubulo sayo sithi, Cabanga ngokuhlukile (cabanga ngokuhlukile), sibonile ukuthi isekela izimbangela ezahlukahlukene njenge usuku lokuziqhenya kwezitabane e-san francisco, kanye neminye imisebenzi eyenziwayo evuna amalungelo alinganayo omphakathi kanye nomphakathi Ai-pple ukuthi ukwazile ukudala eminyakeni edlule ngemikhiqizo yakhe.
Imininingwane yabantu
Incwadi ebhalwe nguTim Cook
Kwa-Apple, abasebenzi bethu abangama-98.000 babelana ngentshisekelo ngemikhiqizo eguqula izimpilo zabantu, futhi kusukela ezinsukwini zokuqala sazi ukuthi ukwehluka kubalulekile empumelelweni yethu. Sikholwa ngokujulile ukuthi ukufakwa kukhuthaza ukuqamba okusha.
Incazelo yethu yokwehlukahluka idlula imikhakha yendabuko yohlanga, ubulili, nobuzwe. Kubandakanya izimfanelo zomuntu siqu ezivame ukudlula isilinganiso, njengokuthambekela kwezocansi, isimo sobudala, nokukhubazeka. Singobani, sivelaphi, futhi lokho esihlangabezane nakho kuthonya indlela esibona ngayo izinkinga futhi sixazulule izinkinga. Sikholelwa ekugubheni ukwehluka nokutshala imali kukho.
I-Apple izibophezele ekwenzeni izinto obala, yingakho sishicilela izibalo ngomjaho nokusatshalaliswa kobulili emphakathini wethu. Mangisho kusengaphambili: Njenge-CEO, angigculisekile ngezinombolo ezikuleli khasi. Azizintsha kithi, futhi besilokhu sisebenza kanzima isikhathi esithile ukuzithuthukisa. Siyathuthuka, futhi sizibophezele ekubeni ngamasu amasha ekukhuthazeni ukwehluka njengoba sinjalo ekwakheni imikhiqizo yethu.
Ukufakwa nokwehluka kuye kwaba yinto engigxile kuyo ngesikhathi ngise-Apple, futhi kuphakathi kwezinto engizibeka eqhulwini njenge-CEO. Ngiyaziqhenya ngokusebenzisana nabaphathi abaningi abasezingeni eliphezulu esibaqashile futhi sabakhuthaza kule minyaka edlule, kubandakanya u-Eddy Cue no-Angela Ahrendts, uLisa Jackson, noDenise Young-Smith. Abaholi abanethalente kubasebenzi bami bavela kuwo wonke umhlaba, futhi ngamunye uletha umbono oyingqayizivele osuselwe kulwazi lwabo kanye namagugu. Futhi ibhodi yethu yabaqondisi inamandla kunanini ngaphambili ngokwengeza uSue Wagner, owakhethwa ngoJulayi.
Ngithola ama-imeyili avela kumakhasimende emhlabeni wonke, futhi igama elivela kaningi nguKim Paulk. Unguchwepheshe kwa-Apple Store ku-West 14th Street eManhattan. UKim unesimo sempilo esithinte ukubona nokuzwa kwakhe kusukela esemncane. Amakhasimende ethu ajabula kakhulu ngenkonzo kaKim, ethi uhlanganisa izici ezihamba phambili ze-Apple. Inja yakhe eqondisayo, uGemma, yaziwa ngothando esitolo njenge- "iDog ver."
Lapho sicabanga ngokuhlukahluka, sicabanga ngabantu abanjengoKim. Ukhuthaza nabantu asebenza nabo namakhasimende akhe.
Sicabanga futhi ngoWalter Freeman, ohola iqembu lokuthenga lapha eCupertino futhi osanda kuqashelwa nguMkhandlu Kazwelonke Wokuthuthukiswa Kwabahlinzeki Abancane. Ngonyaka odlule, ithimba likaWalter lahlinzeka ngaphezu kwamabhiliyoni ama- $ 3 emathubeni amabhizinisi ne-Apple ngamabhizinisi amancane angaphezu kwama-7.000 entshonalanga ye-United States.
Bobabili uWalter noKim bayisibonelo salokho esikuthandayo ngokuhlukahluka. Abagcini ngokucebisa ulwazi lwabasebenza nabo futhi benza ibhizinisi lethu liqine, kepha banweba izinzuzo zokwehluka kwe-Apple kumakhasimende ethu, ekuthengisweni kwethu nakwezomnotho obanzi. Futhi kunabantu abaningi e-Apple abenza okufanayo.
Ngaphezu kwakho konke, lapho sicabanga ngokuhluka kwethimba lethu, sicabanga ngamagugu nemibono abeza nayo njengabantu ngabanye. Imibono idala ukuqamba okusha okwenza i-Apple ihluke, futhi eletha izinga lokwenza kahle kakhulu amakhasimende ethu akulindele.
Ngaphandle komsebenzi senza ukudala amathuluzi amasha kumakhasimende ethu, ukuthuthukisa imfundo kungenye yezindlela ezinhle kakhulu i-Apple engaba nomthelela omkhulu emphakathini. Sisanda kuthembisa u- $ 100 wezigidi ngesinyathelo sikaMongameli Obama sokuXhuma ukuletha ubuchwepheshe obusezingeni eliphezulu ezikoleni ezihola kancane. Amaphesenti ayisishiyagalombili abafundi besikole esizobahlomisa futhi sibasekele aqhamuka emaqenjini angamelwe njengamanje asembonini yethu.
U-Apple uphinde abe ngumxhasi woMkhankaso Wamalungelo Abantu, okuyinhlangano enkulu yamalungelo esizwe, kanye neNational Center for Women and Information Technology, ekhuthaza abesifazane abasha ukuthi bazibandakanye kwezobuchwepheshe nezeSayensi. Umsebenzi esiwenza nala maqembu unenjongo futhi uyakhuthaza. Siyazi ukuthi singenza okuningi, futhi sizokwenza.
Kuleli hlobo kugujwa isikhumbuzo soMthetho Wamalungelo Abantu Wango-1964 - ithuba lokuzindla ngenqubekela phambili maphakathi nekhulu leminyaka elidlule nokwazisa umsebenzi okusamele wenziwe. Ngenkathi umthethosivivinywa wethulwa ngoJuni 1963, uMongameli uKennedy wanxusa iCongress ukuthi isuke "ethafeni, ezingeni lokuziqhenya, futhi eliyigugu elihlanganisa sonke njengamaMelika: ubulungiswa."
Emhlabeni jikelele, iqembu lethu le-Apple libumbene enkolelweni yokuthi ukwehluka kusenza sibe ngcono. Siyazi ukuthi isizukulwane ngasinye sinesibopho sokwakhela phezu kwezimpumelelo zesikhathi esedlule, ukunwetshwa kwamalungelo nenkululeko esikujabulelayo kwabaningi abasalwela ubulungiswa.
Ngokubambisana, sizibophezele ukwehluka ngaphakathi kwenkampani yethu kanye nokuthuthuka kokulingana namalungelo abantu yonke indawo.
Tim