I-Apple ayiyeki ukuthuthukisa okuqukethwe kwayo kuzingxenyekazi ezahlukahlukene ezizenzele ukusetshenziswa komsebenzisi wokugcina. Manje, isivumelwano esisha sokusebenzisana ne-Apple Fender, Umkhiqizo owaziwayo nomkhiqizi wama-guitar namabhasi kagesi asezingeni elise-Arizona, unikeza abasebenzisi be-Apple Music uhla olusha lwadlalwayo lokuqukethwe kwamatshe okuzojabulisa abalandeli balesi sitayela.
Izinhlu ezinhlanu ezintsha sezivele ziyingxenye yeqoqo i-Apple elenzile ukuthi litholakale kubasebenzisi, elenziwe ngokubambisana kwe- Izinsimbi zomculo zeFender. Yize le nkampani yaziwa kakhulu ngesitayela somculo we-rock, ibuye ibe khona ezindaweni zomculo ezifana ne- I-R & B, i-Hip-Hop, iJazz, nezinye izinhlobo.
Ngokwezwi lakho le- U-Evan Jones, i-CMO yeFender:
“Siyajabula ukusebenzisana ne-Apple. Ngakho-ke, singaletha isipiliyoni esiyingqayizivele somculo weFender kubasebenzisi be-Apple Music, noma ngabe bangabalandeli beFender noma cha. "
«Lezi zinhla zokudlalwayo ezinhlanu ezintsha hlonipha uhla olwahlukahlukene lwabaculi ababukekayo nababonisi, kanye nesizukulwane sabaculi abasafufusa, abashayela isiginci nomculo phambili. "
Futhi yilokho uhlu lwadlalwayo olusha ithathe cishe iminyaka engama-70 yomculo osuselwa ezingomeni zesiginciKusuka emculweni we-rock odumile kuya kubaculi abasafufusa abathembisayo.
"Ukuxuba" okukhona ezinhlwini ezahlukahlukene kuyabonakala. Ukuxuba izingoma Izwe neDwala, ngokungafani nesigingci se-acoustic nezindikimba zamanje zedwala, ngamaqembu amasha okungenzeka ukuthi uzowathola ngenxa yalokhu kuhlanganiswa ukuthi zombili izinkampani zikwazile ukuzihlanganisa.
Fender Akuyona inkampani yokuqala i-Apple Music ebambisene nayo ukudala okuqukethwe kwekhwalithi. Izinkampani ezingaphezu kwezingama-60 sezivele zibambisene ne-Apple ukunikeza umsebenzisi wokuqukethwe okuqukethwe okusha nokwasekuqaleni. Phakathi kwabo, INike, iDisney noma i-BBC uqobo, bafake nezinsizakalo zokusakaza endaweni yesikhulumi enikezwa ngabafana baseCupertino.
