Enkulumweni yokugcina u-Apple ubuyile wazogxila futhi ekuqhubekeni nokukhuthaza i-Apple Music. Emasontweni ambalwa edlule sikwazise ngesivumelwano esesifinyelele kuso nophrojusa wohlelo lweCarpool Karaoke. Umphathi walolu hlelo UJames Corden uvele ekuqaleni kwesikhulumi exoxa noTim Cook, elingisa uhlelo olusha lweCarpool Karaoke, nalapho sabona khona ukuthi uTim Cook waqala kanjani ukucula izingoma eziningana. U-Pharrel Williams wabe esengena emotweni, lapho kwenziwa khona zonke izingxoxo zohlelo, base befika esigabeni lapho kwakubanjelwa khona inkulumo ephambili, iBill Graham Auditorium eSan Francisco.
Lapho nje ephuma esiteji sosuku oluyisihluthulelo, uTim Cook ukuqinisekisile ukusayinwa kukaJames Corden we-Apple Music ngaphezu kokumemezela inombolo entsha yababhalisile be-Apple Music: izigidi eziyi-17. Izinombolo ze-Apple Music zikhula ngokuqinile futhi ngaphandle kwekhefu. Enkulumweni yokugcina, inkampani ezinze eCupertino yamemezela ukuthi insiza yayo yokusakaza umculo yayinesisekelo sababhalisile abayizigidi eziyi-15 futhi cishe ezinyangeni ezimbili kamuva leli nani lenyuke ngezigidi ezimbili, cishe elilodwa ngaphezulu ngenyanga. Ngaleli zinga lokukhula, kungenzeka ukuthi maduzane lizokwazi ukumela iSpotify.
Ngakolunye uhlangothi, AbakwaSpotify abalishicileli inani lababhalisile abakhokhelwayo kusukela ngoJanuwari odlule, usuku eyamemezela ngalo ukuthi insizakalo yalo isanda kweqa ababhalisile abayizigidi ezingama-30. Ezinyangeni eziyisishiyagalolunye kamuva, inkampani yaseSweden bekufanele ngabe ibone lelo nani lenyuka ngezigidi ezimbalwa, uma belandela ukukhula okufanayo ne-Apple Music eye yabhekana nakho kusukela yethulwa. Kumele kukhunjulwe ukuthi selokhu kwethulwe i-Apple Music, inkampani yaseSweden kanye ne-Apple babone ukuthi zombili izinsizakalo zilikhulise kanjani inani lababhalisile ngendlela efanayo, yize insiza yakwa-Apple ibisalokhu iqhubeke kancane.