Umphathi we-Apple uTim Cook ubonakala engenandaba nokuthengiswa kwensimbi yakhe entsha egqokwa, i-Apple Watch. Muva nje, izindaba eziningana ezihlobene ne- ukwehla kokuthengisa yedivayisi futhi lokhu kuyinto engenzeka ukuthi yenzeke ngempela, kepha asinayo idatha eyodwa esemthethweni yokukuqinisekisa, izifundo ezenziwa izinkampani ezivela eceleni.
Le datha yokwehla kokuthengiswa ibangela isiyaluyalu phakathi kwabezindaba ezikhethekile nangesikhathi sokuhambela kwe-Apple CEO e-Sun Valley retreat okuhlanganisa ndawonye abanye babaholi nabaphathi ababaluleke kakhulu emkhakheni wezobuchwepheshe, i-CEO yenkampani «se yenqabile ukuphendula »imibuzo yezintatheli ezihlobene ne- lokhu kucatshangwa ukuthi kuyehla ekufuneni kwewashi.
Ngokomthetho akukhona ukuthi wayishaya indiva imibuzo, kepha lapho omunye wezintatheli eziningi eziqinisekisiwe embuza, UCook wambuka wamamatheka waphakamisa isithupha by: konke kuhle, akunankinga, futhi akashongo lutho ngokuzwakalayo.
Kubalulekile ukuthi wazi ukuthi le divayisi entsha akuyona iMac noma i-iPhone, futhi ngokusobala ngemuva kokuthengiswa kokuqala okuningi okutholwe yiwashi kudla isitoko sonke esikhona, ukuthengisa kuzinzile futhi akuseningi njengasikhathi sokuqaliswa. . Asicacanga ukuthi u-Apple uphawula ngezibalo zokuthengisa zewashi engqungqutheleni elandelayo ye imiphumela yezezimali ngoba ayijwayele ukukwenza nganoma yimaphi amadivayisi ayo, kepha ucwaningo lwalezi zinkampani luthi awasathengiswa amawashi amaningi njengasezinsukwini ngemuva kokwethulwa kwawo.