Apple ya samu a inasar Ingila farawa fasahar murya MuryaIQ, a cewar wani rahoto daFinancial Times'. Mai magana da yawun kamfanin Cupertino ya tabbatar sayayyar inda a cikin sanarwa ta ce "Apple yana sayen ƙananan kamfanonin fasaha lokaci zuwa lokaci, kuma yawanci baya magana game da manufarmu ta gaba ko tsare-tsarenmu."
Amma ba shi da wuya a yi tunanin abin da Apple ya tanada don irin wannan fasahar VocalIQ. Kamfanin yana amfani da na'urar koyo gini mataimakan tattaunawa ta kama-da-wane kwatankwacin waɗanda ake gani a fina-finai kamar Iron Man. Apple ya daɗe yana sha'awar wannan sararin, kamar yadda aka nuna ta gabatarwar Siri a cikin 2011.
Duk da yake ana iya haɗa injin koyon na'ura da fasahar sarrafa magana a cikin na'urorin gida, kamfanin ya fi mai da hankali kan aikace-aikacen mota. Wannan ya haɗa da haɗin gwiwa tare da General Motors. VocalIQ ya bayyana kansa a matsayin "tsarin muryar tattaunawa na tattaunawa" (an ɗan rikice), kuma wannan tsarin kewayawa a cikin mota na iya hana direban ya shagala ta kallon fuska. Fasahar koyon kanta tana ba da damar tattaunawa ta ainihi tsakanin ɗan adam da duk abin da ke da alaƙa da intanet, kamar yadda VocalIQ ya ce.
Zai yiwu ma ya fi ban sha'awa shi ne cewa MuryaIQ a baya na sani hade tare da General Motors da sauran masana'antun don aiwatar da fasahar muryar su a cikin ababen hawa. Apple a halin yanzu yana ba da dandamalin mota wanda aka sani da Wasan Kwarewa, kuma jita-jita yana da cewa yana aiki akan motar lantarki, mai girma 'Aikin Titan'daga Apple.