Sirri ne bayyananne cewa Apple yana aiki akan sabis na bidiyo mai gudana, sabis ne wanda za'a gabatar dashi bisa hukuma a ranar 25 ga Maris, a cewar majiya daban-daban. Amma ba shine kawai mai girma ba shi ma yana shirin nutsewa cikin sabis na VOD, tun da Disney ma ta sanar da dan kadan sama da shekara da ta gabata don bin wannan hanyar.
Matsalar da ke gaban Shugaba Disney I Bob shine ana iya tilasta shi zuwa bar matsayinka a hukumar Apple saboda rikicewar sha'awa, A cewar Bloomberg, kodayake zai iya yiwuwa dukansu sun cimma yarjejeniya don raba abubuwan, wani abu da zai zama mai kyau ga Apple amma ba yawa ga Disney ba.
Ba zai zama da kyau ga Disney ba saboda kamfani na Cupertino yana da ayyuka na audiovisual iri-iri a cikin sigar silima da fina-finai amma duk abubuwan da ke ciki zai zama keɓaɓɓe ga dandamali na Apple. Bugu da kari, Disney na son bayar da cikakkun bayanan kasida ne kawai a dandamali (Star Wars, Marvel ...).
Bob Iger babban aboki ne na Steve Jobs. Shekaru tara da suka wuce, shi ne kamfanin Hollywood na farko da ya halarci gabatarwar Apple don ya ba da sanarwar cewa zai sayar da fina-finai da jerin talabijin ta hanyar iTunes.
A cewar John Coffee, darektan Cibiyar Gudanar da Harkokin Gudanarwa a Makarantar Koyon Lauya ta Columbia, mai yiwuwa ne Disney da Apple su yi hakan "Gane cewa za su zama masu fafatawa a nan gaba."
Idan a ƙarshe Bob ya bar kwamitin gudanarwa, ba zai zama karo na farko da aka tilasta wa wani babban jami'in fasahar yin hakan ba saboda wani rikici na sha'awa. Eric Schmidt na Google ya yi aiki a kwamitin daraktocin Apple daga 2006 zuwa 2009, lokacin da aka tilasta masa yin murabus saboda "gaba da gaba mai zafi tsakanin kamfanonin biyu da kuma yiwuwar rikici na Schmidt." alama.
