A rana mai kamar ta yau, 24 ga watan Agusta, 2011, Steve Jobs tabbatacce ya bar matsayinsa kamar yadda Apple Shugaba mika sandar ga Shugaba mai ci yanzu Tim Cook. Manazarta da masu amfani sun annabta, tuni kafin wannan taron, matsalar Apple a karo na biyu bayan Ayyuka, duk da haka, wannan ba haka bane kuma Cook ya san, a nasa hanyar, ba wai kawai don ci gaba da haɓaka nasarar kamfanin ba, amma Har ila yau, ba ya tura wasu mahimman abubuwa game da shi. Jiya, babbar mujallar TIME, ya buga wata kasida mai ban sha'awa sa hannu Victor luckerson ƙarƙashin taken "Hanyoyi 4 Tim Cook Ya Canja Apple A Matsayin Shugaba" a cikin abin da yake tunani a kan dalilin da ya sa waɗanda suka yi wannan tunanin suka yi kuskure a cikin hasashensu.
Hanyoyi 4 Tim Cook ya canza Apple a matsayin Shugaba
A cikin shekaru uku kawai, Cook ya nuna kuskuren da masu shakkarsa suka faɗa ciki; Kyautar bikin ranar dafa abinci ta Cook ta zo ne a wannan makon lokacin da hannun jarin kamfanin ya kai wani matsayi mafi girma. Wannan sabon nasarar raba hannun jari ya nuna cewa masu saka jari sun amince da waɗanda Tim Cook yana yi.
Cook kawai ke iya zuwa China
Jobs taba sanya ƙafa a China, wannan aikin ne Cook kamar yadda babban jami'in aiki na kamfanin kafin Steve Jobs ya tilasta yin murabus saboda ci gaban matakin rashin lafiyarsa. Daga matsayinsa na Shugaba, Cook ya dauki matakin kara kaimi ga kasar da tafi yawan jama'a a duniya ta hanyar ziyartarsa sau da yawa, ganawa da jami'an gwamnati, da kuma nazarin masana'antar da kayan Apple ke fitowa. 'Ya'yan tafiye-tafiyen Cook shine yarjejeniyar da aka sanya hannu a shekarar da ta gabata tare da China Mobile, babbar kamfanin wayar hannu a duniya, don daukar iPhone. Mayar da hankalinsa ga kasar ya biya. China a yanzu ita ce kasuwar Apple da ta fi saurin kasuwa don tallace-tallace, zuwa yanzu, tana samar da dala biliyan 5,9 a cikin kudaden shiga a kwata na bara.
Babu shakka [Cook] ya fahimci gaskiyar cewa China za ta zama ta farko a Apple a kasuwaIn ji manazarta Thomas Husson.
Yarjejeniyar Wayar ta China ta kawo wa Apple babbar fa'ida
Ya "miƙa" ga hannun jarin Apple ta hanyar siyar da hannun jari
Masu saka hannun jari na dogon lokaci suna kira apple mafi kyawun amfani da dala biliyan 160 na tsabar da take riƙe a ajiye. A lokacin, Ayyuka sun yi biris da wata shawara daga Warren Buffet don ƙaddamar da shirin raba fansho, amma Cook ya ƙaddamar da wani babban shirin sake rabon hannun jari don neman dala miliyan 90,000,000,000 na kamfani. Wannan gamsar da masu saka hannun jari ta hanyar saka kuɗi a aljihunsu, tare da haɓaka darajar kuɗaɗen kamfanin ta hanyar haɓaka ribar da yake samu ta kowane fanni. Tsarin sake sa hannun jari, wanda aka fadada a farkon wannan shekarar, ya taimaka wa hannun jarin Apple a cikin 'yan watannin bayan faduwa daga kowane lokaci a watan Satumbar 2012 A zahiri, a cewar Bloomberg, kashi 25% na ribar da Kamfanin ya samu daga hannun jarinsa tun lokacin da ya saya $ Biliyan 18 na nata hannun jarin.Ya kasance mafi kyawun dawowar da aka taɓa gani bayan siyar da hannun jari.
Bambancin Kayayyakin Apple
Wani ɓangare na nasarar nasarar Apple ya samo asali ne daga gaskiyar cewa yana samar da ƙananan samfura waɗanda ake siyarwa da yawa. Cook ya ɓatar da wannan dabarar ta hanyar gabatar da bambance-bambancen a kan iPad (iPad Mini) da iPhone (iPhone 5c) waɗanda ke aiki azaman ɗan rahusa madadin na manyan na'urorin na apple. Apple bai fita daga tallan tallan mutum a cikin layin iPad da iPhone ba, amma a cewar kamfanin tallan wayar hannu Fiksu, iPad Mini ita ce ta biyu ta iPad da aka fi amfani da ita a cikin Afrilu. Mafi ban sha'awa fiye da tallace-tallace shi ne gaskiyar cewa Cook ya sami damar kiyaye iyakokin Apple ƙwarai da gaske yayin ƙara sabbin farashin samarwa.
Ayyuka sunyi abubuwa da yawa masu tasowa kayan haɓaka kamar iPad da iPhone [amma] Cook ya sami damar faɗaɗa samfuran waɗancan kayayyakin, yana haɓaka ribain ji Bill Kreher, wani manazarcin jari a kamfanin Edward Jones.
iPad Mini da iPhone 5C
Tashin kayan Apple da Kawancen
Apple yayi fewan saye-saye a cikin zamanin Jobs, kuma gabaɗaya sun kasance ƙanana. Cook sai dai kuma, ya sayi kamfanoni 23 tun hawan sa mulki, a cewar Crunchbase. An ga dala biliyan 3 da Apple ya biya wa kamfanin Beats Electronics a matsayin "wata hujja da ke nuna cewa Apple ya rasa abin kirkirar sa." Sayen yafi nuna hakan Cook baya tsoron neman taimako daga wajen hedikwatar Cupertino. Don ƙarin shaida, yi la’akari da haɗin gwiwar Apple da aka sanar kwanan nan tare da tsohon nemesis IBM don kawo ɗakunan aikace-aikacen kasuwanci na iOS.
Kada ku yi kuskure, masu saka jari suna neman Cook ya ƙaddamar da sabon samfuri mai rikitarwa kamar iPhone ko iPad sau ɗaya. Jita-jita ta nace cewa Apple zai ƙarshe ƙaddamar da iWatch, ko wataƙila sabis ɗin TV mai biya don yin gasa tare da kebul. A yanzu, kodayake, tare da tallace-tallace na iPhone yana haɓaka mafi girma da aljihunan masu saka hannun jari waɗanda aka cika ta hanyar rarar kuɗin, Wall Street ya nuna yana farin ciki da rikodin waƙa na Apple.
Kuna da Steve Jobs, wanda shi ne mai kirkire-kirkire, mai hangen nesa, kuma kuna da Tim Cook, wanda kyakkyawan manajan kamfanin ne kuma mai kyau zartarwa,Kreher ya ce.
NOTE: Wannan labarin shine fassarar asalin labarin da aka buga a mujallar TIME a ƙarƙashin taken "Hanyoyi 4 Tim Cook Ya Canja Apple A Matsayin Shugaba"; duk fassarar da aka bayyana a nan 'ya'yan Victor Luckerson ne, marubucin iri ɗaya. Kuna iya karanta cikakken labarin na asali (a Turanci) a nan.
Shin kun yarda da wannan bayyani cewa apple ya fi kyau yanzu? Menene canje-canje da aka gabatar ta Tim Cook kasance masu dacewa?
