Kamfanin Sweden na Spotify ya yi matukar saka hannun jari sayen dandamali na podcast da kuma cimma yarjejeniyoyin samar da keɓaɓɓu, don haka ƙirƙirar jerin shirye-shiryen waɗanda kawai za a iya samu a dandalinsa, wanda ya ba shi damar faɗaɗa yawan masu sauraro, masu sauraro waɗanda kuma ke ba shi damar faɗaɗa yawan masu amfani da dandalin kiɗan.
Daga eMarketer, idan haɓakar Spotify ta ci gaba a wannan matakin, a cikin 2021 don wucewa Apple a cikin yawan masu sauraro Podcast kowane wata a cikin 2021 a Amurka. Spotify ya riga ya wuce Apple Podcast shekaru biyu da suka gabata a Turai, Indiya da Latin Amurka. Ganin raunin Apple a kan dandamali na gidan yanar gizo, lokaci ne ya rage kafin Apple ya bar matsayinsa na babba.
A cewar yaran na eMarketer, yawan masu amfani da Podcast podcast zai kai miliyan 28.2 a kowane wata, wanda zai zarce miliyan 28 na Apple. Duk da ci gaban da kwafan fayilolin Apple suka samu, wannan ya yi ƙasa da na Spotify sosai.
A cikin shekaru biyu masu zuwa, Spotify zai ci gaba da haɓaka don kaiwa kimanin masu amfani miliyan 38, yayin da Apple ya kai miliyan 28.8, kusan yawan masu sauraron kowane wata da Spotify ke dasu a Amurka. Yayin da miliyoyin masu amfani ke ƙididdigar haɓakar Spotify a cikin dandamali na podcast, a cikin Apple an ƙidaya shi da ɗaruruwan ɗari.
A 2018, Rabon Apple na kwasfan fayiloli ya kasance 34%, rabon da a halin yanzu ya kai 23.8%. A cewar eMarketer, gaskiyar cewa Spotify ya haɗa da kwasfan fayiloli a cikin aikace-aikacen iri ɗaya tare da sabis ɗin kiɗan da ke gudana wata hujja ce ta banbanci da yawancin masu amfani suka ƙimanta da kyau.
Ta hanyar sanya kwasfan fayiloli da kiɗa a wuri guda, Spotify da sauri ya zama shagon tsayawa ɗaya don duk sauti na dijital. Apple ya kasance ainahin makoma don kwasfan fayiloli na dogon lokaci, amma a cikin 'yan shekarun nan bai ci gaba da tafiya tare da saka hannun jari na Spotify da kirkire-kirkire a cikin abubuwan da ke cikin kwasfan fayiloli da fasaha ba. Sa hannun jari na Spotify sun baiwa masu kirkirar adreshin talla da tallatawa ta hanyar mallakan sa, marubuta, da kayan aikin kudi.
Ya makara?
Apple ya yi watsi da dandamali na shirye-shiryensa a shekarun da suka gabata, ba tare da neman mafita ga buƙatun masu kera abubuwan sa ba, waɗanda Suna neman wata hanya don samun damar yin kwasfan fayiloli.
Duk da yake gaskiya ne cewa Apple ya yi motsi daban-daban a cikin shekarar da ta gabata dangane da wannan kasuwa, da alama dai lokaci yayi, kodayake a bugun littafin dubawa, zai iya dawo da martabar da ta samu.
