Wasu masu bincike suna nazarin kasawan kamfani mafi wadata a duniya. A cikin wannan labarin mun lissafa dalilai 10 waɗanda, a cewar Jim Edward, zai haifar da su apple zuwa gazawa da ruɓewa iPad a Spain.
Jim Edward Dalilai Goma
Da yawa sun yayata hakan Apple ya fadi kasa tun rashin Steve JobsSun ci gaba da cewa tunda wannan mummunan labarin kamfanin bai bamu mamaki da wani samfurin kirki ba, ra'ayin da ake tambaya ga yawancinmu, tabbas. Kuma, yayin da waɗannan bayanan basu da ƙididdiga, suna zama ra'ayi kawai, gaskiyar ita ce apple ya kara sayar da nasa iPhone wannan shekara. Koyaya, gaskiya ne cewa hannun jarin kamfanin ya ga darajar su ta ragu har zuwa 7%, kuma tallace-tallace basu ƙaru a Arewacin Amurka ba. Wannan bayanin na ƙarshe ya gane ta Tim Cook a wata hira da Wall Street Journal:
"Arewacin Amurka yana da kalubale. Ainihin, ba mu da ci gaba, kamar yadda ake gani daga sakamakonmu kuma wannan, ba shakka, yana saukar da layin inganci saboda wannan nauyin yana da girma ƙwarai".
Kalmomin Cook Ba su da mahimmancin gaske tunda, kodayake ba a ƙara tallace-tallace ba, tpco ya ragu, kuma labarai ne da ba za a iya kwatanta su da babban nasarar ba apple. Wadannan bayanan sun jagoranci marubucin Kamfanin Kasuwanci, Jim Edward don nazarin abin da zai iya zama raunin kamfanin lamba ɗaya. Bayan su muna nazarin abin da marubucin marubutan ya fallasa.
1. Farashin iphone.
Batun farko yana nufin babban farashin iPhone yana da wahalar haɓaka tallace-tallace, kuma cewa waɗannan zasu jinkirta akan lokaci. Edward yayi ikirarin cewa wannan samfurin bashi da sabbin mabiya, kuma ana siyar dashi ne kawai ga masu amfani waɗanda suka maye gurbin na su iPhone na baya; cewa a yau nasarar sayarwa tana cikin samfura tare da farashi mai tsada: «Muna shiga cikin duniyar da na'urori masu arha da inganci kawai ke da mafita".
Dole ne mu ce cewa iPhone Ita ce wayar da yawancin mutane ke amfani da ita, duk da haka tsadarsa ya sa ba ta da sauƙi ga yawancin jama'a. Dole ne mu yarda cewa alama ce ta 'alatu' a cikin wannan kasuwar, kuma wannan ya sake tabbatar da cewa, idan ana iya samun waɗannan farashin, mai amfani ya zaɓi apple galibi kuma ci gaba da sabunta shi kafin sauya sheka zuwa wasu nau'ikan kasuwanci. Mun san haka apple Ba zai taɓa rufe kasuwar gabaɗaya ba saboda ba zai iya saita farashi ga duk masu sauraro ba, saboda yana so ya ci gaba da kasancewa samfurinsa high-karshen, yana so ya kula da bambancin cewa Jobs so kamfanin ku.
2. Apple yana zama wani nau'in kamfanin Microsoft.
Apple ya daidaita cikin babbar nasarar sa kuma baya damuwa da rayuwa ta gaba. A bayyane yake wannan babban kamfanin yana saka hannun jari sosai a cikin shaidu fiye da sababbin fasahohi. Wannan ya karfafa ne daga sharhin Ben Reitzes, sanannen masani, wanda yayi jayayya cewa wannan shine Salon Microsoft"tushen kwastomomin shi yana da girma wanda yake samarda kudin shiga ta hanyar rashin aiki kuma ba godiya ga sabbin kayan juyi".
3. Tim Cook ba baiwa ba ce.
A cewar marubucin, Tim Cook rike apple a cikin yanayin nasara amma ba tare da kawo manyan abubuwan ganowa ba a kasuwar fasaha. Kodayake gaskiya ne cewa sun aiwatar da wasu sabbin abubuwa kamar fasaha Taimakon ID, ko tsarin aiki OS X Mavericks, duk sauran abubuwa kawai sabuntawa ne ga samfuran da suka gabata. Koyaya, ya faɗi abubuwa masu zuwa: «Shugaban kamfanin Apple kwararren manaja ne: mutumin da bai iya aiki ba zai samu kamfanin ya shiga miliyan 170.000".
Game da wannan batun, duk mun san hakan Tim Cook ba Steve Jobs, kuma ba zai sami damar canza duniya kamar yadda ya yi ba, amma wa zai yi? Nasara ce wacce ta ci gaba da samar da fa'idodi da yawa ga kamfanin, amma dole ne mu yarda cewa babu wanda zai san yadda za a motsa kwakwalwan kamar Jobs, kuma ba a cikin apple ko a cikin wani kamfani. Har ila yau gaskiya ne cewa apple Kamfanin ne ya saba da kayayyaki waɗanda suka bar mu da magana, kuma wataƙila ana sukar shi daidai saboda ba mu tsammanin wani zai kawo mana sabbin abubuwan fasaha.
4. Apple ya rasa ma’aikata.
Daya daga cikin masu kirkirar iPod, Tony Fadell, hagu apple kuma kafa gurbi. Daga baya Google ya sayi Gida don 3.200 miliyan daloli.
Game da Nest, yana iya zama takamaiman shari'ar da ke ƙoƙarin ba da hujja ta huɗu ta labarin, tun da rashin wasu daga waɗanda suke ma'aikata a da zai kasance kora saboda rashin iya aiki. Yanzu Fadell ya kori Apple a matsayin shugaban makomar fasaha.
5. Apple zai iya rasa yakin kwamfutar hannu.
«Babu kamfani guda ɗaya da ke son maimaita hanyar BlackBerry a cikin kwamfutar hannu«, Edward yayi kashedin; yayin da Samsung ya girma da kusan 6% a cikin kasuwar kwamfutar hannu, apple ya ragu da kashi 4.4% a cikin wannan lokacin, kodayake ya fahimci cewa duk da wannan bayanan, masu amfani da kwamfutar Samsung ba su kamanta da nasarorin tallace-tallace na apple.
Game da wannan batun muna da bayanai don ƙarawa, kuma labarai ne a Spain iPad ɗin ba ta ci nasara ba.
Tallace-tallace na iPad a Spain an rage su da rabi daga Janairun 2013 zuwa karshen shekara. Wadannan bayanan an yi tsammanin su. A cikin Spain duk da yawan masu amfani apple Yana ɗaya daga cikin ƙasashe waɗanda suke cin nasara mafi ƙaranci idan aka kwatanta da masu amfani da Arewacin Amurka. Cewa yawan masu siye ya ragu sosai an riga an nuna su a siyar da iPhone 5.
MovilZona tana ba mu waɗannan bayanan ƙididdiga masu zuwa game da shari'ar: a cikin Janairu 2013, rabon apple A kasuwa, gwargwadon yawan rukunin da aka siyar, ya kasance 17,8%, wanda ya sa ya sami rabo, dangane da ƙimar waɗannan tallace-tallace, na 37,3%. A watan Fabrairu ya tashi daga 22,2% zuwa 41,5%. Amma a cikin watan Disamba, wannan ƙasar ita ce mafi ƙasƙanci tare da mafi ƙarancin tallace-tallace, tana dogaro da iPad Air kuma a cikin sabo iPad mini 2, kamar yadda Apple zai fadi zuwa 12,8% na rukunin da aka siyar da allunan a Spain.
A ƙarshe tare da gabatarwar sabbin wayoyin Samsung, kuma duk da ban mamaki iPad de Apple ya zabi mafi kyawun kwamfutar shekara a MWC 2014, sayarwa a cikin Spain za a rage ƙara ƙari. Amma waɗannan bayanan ba su gaya mana cewa tallace-tallace ba su da ƙasa saboda sun fi kwamfutoci daga wasu nau'ikan sharri, amma saboda farashin su, tunda a bayyane yake cewa farashi mai sauƙi na gasar yana nufin apple a cikin wannan fagen a kasarmu. Har yanzu ba mu tantance sabbin ƙididdiga ba, amma wannan bayanan na iya zama ɗaya daga cikin dalilan da ya sa apple ƙaddamar da iPad mai zuwa 'tsada mai tsada'.
6. Android ta cinye kasuwar kayan aiki.
Edward ya ci gaba da cewa Android ta riga ta ba da kayan aiki fiye da app Store"A cikin aikace-aikace, girman tushen mai amfani shine mabuɗi: kayan aiki tare da mafi yawan masu amfani sunyi nasara. Wannan shine dalilin Facebook sun sayi WhatsApp tare da masu amfani da shi miliyan 450 kuma Zuckerberg na son samar da wi-fi kyauta ga kasashe masu tasowa. Kuma yawan kayan aikin ne ke sanya wayoyi nishadi, ba tsarin aikin su ba, amma Apple ya baiwa Android dukkan kasashe, misali Spain, misali.".
7. Samsung ta samu riba.
Mawallafin ya nuna cewa yayin da Samsung ke fitar da «lokaci guda tarin sabbin kayayyaki akan bango da fatan mutum zaiyi nasara, amma wannan dabarar tana neman biyan kudi”. Yana kuma tunanin hakan yayin Samsung ya kasance farkon alama ce ta 'mai tausayi'kayayyakin sun zama gasa don apple, ee, dangane da yin kwafin kasuwar gabaɗaya. Wanda aka raina apple ikon Koriya ta Kudu?
8. Google yana aiki akan dukkan silinda.
apple A cikin 'yan shekarun nan, ta sayi Topsy, kamfanin nazarin Twitter, da Burstly, kamfanin da ke gwadawa da rarraba software, amma babu wani motsi da ya samu nasara ga kamfanin. Duk da yake, Google sayi kamfanin AI na Burtaniya AI mai suna DeepMind, mai sanyaya zafin rana da mai gano hayaƙin Nest, da kamfanonin fasahar mutum-mutumi takwas, gami da Boston Dynamics.
9. iWatch na iya fadawa cikin aikin hukuma.
Manazarcin na ganin cewa gasa da Samsung Gear na da matukar wahala. Bugu da kari, sanarwar cewa iWatch za su iya yin binciken likita ba shi yiwuwa, tunda kasuwar lafiya tana da iko sosai kuma ana aiki da ita, kuma apple ba zai iya shiga cikin ayyukan Hukumar Abinci da Magunguna ba, mafi girman tsarin sarrafa magunguna a Amurka.
Zamu iya cewa agogon wayo na apple zai yi nasara sosai, tunda ba sharadi bane bada gudummawa don kawai likita, kuma akwai wasu da yawa mai yiwuwa ayyukan iWatch.
10. Apple TV zai zama tatsuniya kawai.
Duk da yake Edward yana tunanin cewa hanyoyin da kamfanin zai bi don cimma burin da yake so a wannan fannin kusan ba zai yiwu ba, labarai da yawa sun riga sun bayyana cewa wannan ba aiki bane a cikin tunanin wadanda suka fito daga Cupertino, kamar dai da alama Ayyuka sun ce 'NO' ga Apple TV.
