Interbrand ya sake yi har shekara guda. Ya ayyana Apple a matsayin kamfani mafi daraja. Sama da sauran manyan kamfanoni a cikin al'amuran tattalin arziki kamar su Amazon ko Google. Da wannan. Kamfanin Cupertino ya kasance a farkon wuri tsawon shekaru bakwai a jere.
Binciken ba ya mai da hankali ne kawai ga fa'idodin da kamfanin ya samar ba, yana kuma la'akari da wasu dalilan da suka sa yake da mahimmanci. Daga abin da aka gani, yana ci gaba da kiyaye ƙa'idodin da suka sanya shi samun wuri na farko.
Apple kamfani ne mai kulawa da mutanen sa.
Aya daga cikin dalilan da yasa kamfanin ya sake cin nasara a farkon wannan binciken, ita ce hanyar da take bi da ma'aikatanta har ma da masu amfani da ita kuma da alama a wannan fagen, ba shi da abokin takara. Dukanmu mun san matsalolin da Amazon ya samu, misali tare da yajin aikin da ma'aikatanta suke yi saboda canjin canjin yarjejeniyar aiki. Wani abu da ba zai yiwu ba a Apple.
Ina tsammanin cewa wasu daga cikin dalilan da Interbrand yayi la'akari da su shine sadaukarwar Apple ga shige da fice a Amurka da kuma yakin da yake ci gaba a wannan fagen kan shawarar da Donald Trump ya yanke. Jajircewar kamfanin Amurka don sabunta makamashi ko kwarin gwiwa da yake sanyawa don tabbatar da sirrin mai amfani.
A cikin wannan shekara Apple, ya ɗauki matsayi na farko a sama Google da Amazon, wadanda suke matsayi na biyu da na uku. Hakanan ya sami nasarar ta haɓaka 9%. Manyan kamfanoni 10 masu matukar daraja, a cewar rahoton sune kamar haka:
- apple
- Amazon
- Microsoft
- Coca-Cola
- Samsung
- toyota
- Mercedes
- McDonalds
- Disney
Abubuwan da Interbrand yayi amfani dasu duka 10 ne: tsabta, sadaukarwa, shugabanci, amsawa, dacewa, sadaukarwa, bambance-bambance, daidaito, amincin gaske da kasancewa.
Wanda yafi jan hankali shine sadaukarwa. Yana nufin, fahimta, sa hannu da kuma gano masu amfani da alama. Anan Apple ya share sauran, saboda girman gamsuwa na masu amfani da Apple.
Koyaya, Apple ma ya kai na ɗaya saboda ƙimar alamar Apple tayi 234 biliyan daya. Babu kome.
