#GivingTuesday ƙungiya ce ta ba da riba a duniya, wanda a ciki aka yi niyyar taimaka wa mutanen da suke cikin bukata, tare da taimakon mahimman kungiyoyi masu zaman kansu, kamar su Red Cross, Asusun Kula da Dabbobin Duniya, (PRODUCT) RED ko DonorsChoose.org.
Apple ya yanke shawarar wannan shekara don tallafawa wannan yunƙurin, kamar yadda ya yi a shekarun baya, samar da yiwuwar yin gudummawa ta hanyar sabuwar hanyar biyan ku, Apple Pay.
Saboda haka, kamfanin tushen Cupertino ya aika da imel na imel don inganta wannan yunƙurin, inda zamu iya karanta taken da kamfanin yayi amfani dashi don karfafa hadin kai:
«Gudummawa tare da Apple Pay at #GivingTuesday. El Kyautar kyaututtuka an sami sauki da tsaro tare da Apple Pay. Tare da Apple Pay, zaka iya ba da gudummawa cikin sanadin da ke da mahimmanci a gare ka. "
An aiwatar da wannan motsi na taimakon jama'a tun daga 2012, kuma Manufar ita ce, ana bayar da gudummawa ga irin wannan na NGO don taimakawa waɗanda suka fi buƙata a jajibirin Kirsimeti.
Wannan imel ɗin kai tsaye ya haɗa da hanyoyin zuwa shafukan bayar da agaji na ƙungiyoyi masu zaman kansu da ke haɗin wannan aikin. Hakanan, idan har yanzu muna ɗan ɓacewa tare da wuraren da zamu iya amfani da sabon sabis ɗin biyan kuɗi na Apple, Har ila yau kamfanin ya ƙara wani shafi inda za mu fita daga shakka.
#GivingTuesday an haife shi daga hannun Cibiyar Belfer, a shekarar 2012, kuma ya sadaukar da kasancewa cikin hadin kai bayan Black Friday da Cyber Litinin, ranakun kayan masarufi da wuce gona da iri waɗanda ke inganta ciyarwar mabukaci.
Wannan ba shine karo na farko da Apple ke shiga cikin wannan tsari ba. A zahiri, samfuran samfurin su (PRODUCT) RED kyakkyawan misali ne na wannan.
