Apple Music, me yasa kuke kiranta nasara yayin da kuke nufin cizon yatsa?

Wani binciken da aka yi kwanan nan ya sanya sabon sabis ɗin yaɗa kiɗa cikin matsala mai tsanani Music Apple kammala cewa kawai wata daya da rabi bayan ƙaddamarwa, rabin masu amfani da shi ne ke ci gaba da amfani da shi kuma kusan kashi biyu bisa uku sun riga sun kashe sabuntawar atomatik.

Apple Music fa?

Kamar yadda aka saba bisa al'ada, kamfanin Cupertino ya sanya "dukkan naman a gasa" don haka Music Apple Ya kasance babbar nasara duk da haka, ƙididdigar ba ta ƙaruwa.

Mun saurari 'yan makonni, maimakon karantawa, fiye da Music Apple "Tuni yana da masu biyan kuɗi miliyan 11", adadin da ke da mahimmanci idan aka yi la’akari da ƙarancin matasa na aikin, amma kuma a bayyane yake talauci da rashin wadatarwa. Yawancin kafofin watsa labaru da ke da'awar zama masu zaman kansu amma ba su da wata ma'ana ta mahimmanci sun yaba wa waɗannan masu biyan kuɗi miliyan 11 tare da wuce gona da iri ba tare da faɗakar da masu karatunsu wasu mahimman nuances ba:

  1. Tun ranar 30 ga watan Yunin da ya gabata lokacin da aka fara shi Music Apple Har zuwa akalla 30 ga Satumba mai zuwa, wannan sabis ɗin ba shi da mai biyan kuɗi guda ɗaya a cikin tsauraran ra'ayi, amma masu amfani waɗanda ke jin daɗin gwajin kyauta wanda ba ya nuna wata babbar sha'awa fiye da amfani da tallatawa (wanda ba lallai ba ne ya nuna cewa akwai babu wata babbar babbar sha'awa).
  2. Masu amfani da rajista miliyan 11 BA nasara bane. Apple yana da dubunnan miliyoyin masu amfani a duniya tsakanin iPad, iPhone, iPod Touch, iTunes ... kuma miliyan goma sha ɗaya da alama nasara ce ga kowa? Idan kawai muka kirga iphone da aka siyar a cikin shekarar da ta gabata ba zamuyi magana akan 10% na masu amfani ba, kuma a zahirin gaskiya adadin yayi ƙasa da ƙasa.

Ba zato ba tsammani, yanzu da adadi ya yi kyau, yanzu ba mu magana game da masu biyan kuɗi, idan ba game da masu amfani ba. Kasancewa mai tsauri, babu wanda ya isa yayi magana game da nasarar Music Apple har zuwa ƙarshen wannan lokacin gwajin da duk za mu iya ji daɗi a wannan lokacin (kamar yadda za ku gani, ba mu yi shi a Applelizados ba). Mabudin nasara, ko rashin nasara, zai zo daga 1 ga Oktoba, kamar yadda zai kasance a lokacin da, yin nazarin adadi na masu amfani da ke son biya, zamu iya magana game da ainihin masu biyan kuɗi. Idan mafi yawan waɗanda suke miliyan 11 suka yanke shawarar biyan kuɗinsu, to za mu iya cewa apple Kuna kan madaidaiciyar hanya tare da Apple Music, amma idan ba haka ba, kuna buƙatar gyara akan tashi, kuma kuna buƙatar kasancewa da sauri. Kuma anan ne duk alamun faɗakarwa suka faɗi saboda sakamakon sabon binciken da Waƙar Waka kawai suna yin kalma ɗaya ta cikin kaina: gazawa.

Waƙar Apple 2

A cewar wannan binciken, kashi 77% na masu amfani da iOS a Amurka suna sane da kasancewar Music Apple kuma kawai 11% a halin yanzu suna amfani da sabis ɗin kiɗa. Amma abubuwa suna taɓarɓarewa yayin da muke ci gaba a ƙarshe saboda wannan adadin na masu amfani na yanzu, 48% sun ce ba sa amfani da shi Music Apple y 61% sun ce sun riga sun kashe sabuntawar atomatik, wato a ce, daga 1 ga Oktoba ba za su biya don sauraron kiɗan cizon apple ba.

Muna fuskantar adadi mara kyau, talakawa, kuma hakan zai fi haka tunda kusan kashi biyu bisa uku na masu amfani basu gamsu da har suka yanke shawarar biya ba Music Apple.

Wani ƙarshe da ya fito daga wannan rahoto shi ne Music Apple Ya jawo hankalin masu amfani da gasar waɗanda tuni sun biya irin wannan sabis ɗin, fiye da masu amfani waɗanda ke jin daɗin shirye-shirye kyauta tare da tallace-tallace kamar Spotify Free ko Pandora, wato, waɗanda suka riga sun biya sun fi son yin hakan da sabis ɗin Apple. kawai suna cin gajiyar kyautar watanni uku kyauta?

Na yi amfani da kaina Music Apple, amma kuma na daina amfani da shi kuma na kashe sabuntawa ta atomatik. Gaskiya ne cewa ban yi imani ba ko, a priori, Ina sha'awar irin wannan sabis ɗin kiɗan. Kuma ban bayyana ba inda ainihin babban kuskuren da kamfanin Cupertino yayi karya, kodayake muna da wasu alamu: a bayan kyakkyawar hanyar dubawa, akwai ƙwarewar mai amfani wanda ba irin Apple bane saboda ba komai bane. Yi amfani da Music Apple Rikici ne, dole ne mu yarda da shi, kuma babban kuskure na farko shi ne haɗa wannan sabis ɗin a cikin ƙa'idodin Kiɗa.

Yadda zaka canza maɓallin Haɗa don Lissafin Kiɗa na Apple

Amma watakila matsalar ba ta ta'allaka da shi ba Music Apple kamar haka, idan ba a cikin batun yaɗa kida da kamfanoni kamar Spotify, Pandora, Deezer, Google da kuma yanzu haka Apple tsakanin wasu, suka nace kan "sanya mu ta idanunmu" kamar dai yana da larura alhali gaskiyar ita ce yawancin masu sauraren kiɗa ba sa son biyan rajistar kowane wata don wannan sabis ɗin, galibi saboda waɗanda ke son waƙar da gaske suna son mallakar ta kuma su more ta lokacin da suka ga dama, kuma ba za a bar su da komai ba daga lokacin da suka daina biyan.

Tabbacin wannan shi ne, kuma mun koma ga batun, cewa mafi yawan masu amfani da Apple Music "suka sata" daga gasar tuni sun kasance masu amfani da Premium: yayin da kusan rabin masu amfani da iOS waɗanda suka yi amfani da shi Music Apple daina yin haka, binciken ya bayyana cewa kashi 64% na masu amfani a yanzu suna "matuƙar" ko "mai yuwuwa" suna son biya don biyan kuɗi zuwa Music Apple bayan lokacin gwajin kyauta, wanda ya ƙare a ranar 30 ga Satumba ga waɗanda suka yi rajista a ranar ƙaddamarwa.

Music Apple ba zai mutu ba. Kamfanin na iya kula da sabis har ma da waɗancan adadi waɗanda da yawa suka nace kan bayyana shi a matsayin mai nasara, idan ba su samu ba, kuma hakan zai yi. Amma Apple yayi babban kuskure, alfahari na masu amfani da miliyan 11 maimakon mamakin me yasa kawai masu amfani miliyan 11.

Kayyadewa: binciken wanda aka ambata a cikin watan Agusta 2015 aka aiwatar da shi ga masu amfani da Amurka 5.000 da ke sama da shekaru 13, kuma an auna sakamakon ga yawan jama'ar Amurka.

MAJIYA | Waƙar Waka


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