Sabuntawar Apple TV da aka dade ana jira, tsawon shekaru uku ana jira tsakanin samfurin ƙarni na 3 da samfurin ƙarni na 4, ya kasance canji mai mahimmanci a cikin abin da Apple TV ya fahimta. Kamar yadda aka yayatawa yayin dogon canji, ƙarni na 4 Apple TV ya kawo mana nasa shagon aikace-aikacen, inda ban da aikace-aikacen don iya cinye abun ciki ta hanyar yawo, mun sami adadi mai yawa don jin daɗin Apple TV, wani abu da ba za a iya tsammani ba a cikin sifofi guda uku da suka gabata, tunda a wajen Amurka suna da iyakantaccen amfani, idan ba kusan sifili ba.
Kirsimeti shine ɗayan mahimman lokutan sayayya ga yawancin kamfanonin fasaha, tunda kayan lantarki sune waɗanda akafi so kuma koyaushe ana karɓar su sosai. Amma bisa ga bayanan eMarketer, Kirsimeti bai kasance da kyau ga samarin Apple ba. A cikin watan Satumba na shekarar da ta gabata, kashi 12,5% na masu amfani da wannan nau'in sun yi amfani da Apple TV, adadin da ya fadi a farkon shekarar zuwa 11,9%. Amma faɗuwar ta fi fitowa fili idan muka kwatanta ta da alkaluman da wannan na'urar ta motsa a shekarar 2015, wanda ya kasance 13,4%
Wanda ya ci riba mafi yawa a wannan lokacin cinikin shine Roku, wanda ya tashi daga 15,2% a cikin Satumba na shekarar bara zuwa 18,2% a yau, wanda ke wakiltar karuwar maki 4. Amma ba shi kadai ba ne ya sami nasara a wannan fannin, tunda Google tare da Chromecast shima ya ga yadda rabonsa ya karu daga 18,4% a watan Satumbar bara zuwa 19,9%, ƙarin maki 1,5.
Babban dalilin wannan faduwa tabbas farashin na'urar ne ke motsa shi, wanda ya fara daga $ 149 don samfurin 32GB, yayin da samfurin Roku da Google ba su wuce $ 50 ba. Gaskiyar cewa Apple TV a halin yanzu yana ba mu damar yin amfani da yawa, da alama wani abu ne na biyu ga mafi yawan masu amfani da wannan nau'in naurar, an tsara ta don cinye abubuwan ciki kamar Netflix, HBO, Hulu da kebul.