Kodayake Apple ya faɗi akasin haka a lokuta da yawa, kwatancen da agogo masu alatu kamar ba makawa. Dole ne a tuna cewa baya ga masu fafatawa a cikin smartwatch alkuki irin su Motorola, LG, Samsung ... Apple kuma yana tallata nau'ikan agogonsa tare da kammalawa mai tsada da tsada wanda ke zuwa kai tsaye don gasa daga gare ku tare da alamu aikin agogo kamar TAG Heuer ko Rolex.
Ta wannan hanyar, agogon Apple ya kori Rolex a cikin jerin kayan alatu na duniya, wannan bincike na kasuwa kamfanin NetBase ne ya gudanar da shi, wanda ya gudanar da bincike tare da masu canji kamar ra'ayi da kimantawa a cikin hanyoyin sadarwar zamantakewa da amintaccen mabukaci a cikin fiye da sakonni miliyan 700 da aka buga tsakanin 2014 da 2015.
A cikin wannan binciken, Apple ya sanya kansa a farkon wuri a cikin rukunin agogo, gaskiyar da ta zama mafi dacewa yayin ganin cewa a cikin rukunin shi kaɗai ne yake tallatar da agogon zamani. Baya ga abubuwan da aka ambata a baya, akwai wasu da suka dace kamar Richemont, Curren ko Patek Philippe, alamun da ke wasu lamura sun sami nasarar ƙirƙirar ingantattun ayyukan fasaha.
Gabaɗaya, Apple ya zo da ƙarfi a kan jerin a cikin wannan rukunin yanar gizon inda mafi girman darajar darajar alatu ita ce Chanel. Apple, a nasa bangaren, ya kasance a matsayi na hudu, yayin da idan muka kalli takamaiman na'urori, iPhone ta kasance a lamba ta 11 kuma Apple Watch ta kasance ta 13 a jere. IPad a nata ɓangaren ya faɗi daga jerin a karon farko cikin shekaru da yawa.
Ba za mu yi mamaki ba cewa wannan binciken ya gano Apple a matsayin alamar alatu tun da yake Jony Ive ya faɗi akasin haka a wasu lokutan, ba abin mamaki ba ne tun lokacin haɗin gwiwa tare da kayayyaki kamar Hermès ko kuma Apple Stores a yanzu wanda tsohon manajan Burberry ke gudanarwa sun sanya babu makawa cewa za ta bayar da waccan rayuwar ta alatu.