Bayyananniyar niyyar Apple don samun gindin zama a cikin masana'antar da ke cikin audiovisual, ko dai ta hanyar ƙirƙirar sabis na talabijin mai gudana, ko dai ta hanyar ƙirƙirar abin da ke cikin sautunan na shi, ko kuma ta hanyar haɗuwa da duka zaɓuɓɓuka.
Bangaren bidiyo mai gudana yana dauke da 'yan wasa masu karfi irin su Netflix, Amazon, HBO, Hulu, kuma duk da kokarin Apple na "sanya cizon mai kyau" a wannan bangare, kusan duk tattaunawar sun tsaya cik.
Apple: abun ciki ko abun lasisi?
Apple yana da mafi kyawun kayan aiki don watsa abun cikin audiovisual, Apple TV, duk da haka, bashi da abun ciki wanda zai cika wannan na'urar kuma don haka ya haɓaka kasuwar sa sosai. Haka ne, akwai Netflix, akwai HBO kuma akwai wasu da yawa, amma menene Apple TV zata kasance ba tare da su ba? Spain misali ne mai kyau. Tare da mafi kyawun tayin abun ciki, Apple TV bai fara fitowa ba kuma yana sha'awar wasu kwarin gwiwa har zuwa lokacin saukar Netflix a ƙasarmu da gabatar da wasu aikace-aikace kamar VidLib ko RTVE app.
Aƙalla a cikin shekaru biyu da suka gabata, yayin da kamfanin ya shirya sabon Apple TV tare da tsarin aikinsa da shagon aikace-aikacen, a tsakanin sauran abubuwan, Apple ya nuna aniyar sayan ayyukan da za su iya taimakawa inganta ba wannan na'urar kawai ba, har ma da ayyukanta kamar su Apple Music, ana samunsu ne daga na'urorin iOS da na Mac. Amma a cewar nufin jaridar Bayanan, sha'awar ku don samun abun cikin asali ya kasance mai tsafta.
A cewar wannan sabon rahoton, Apple ba shi da sha'awar shiga yakin lasisi don ayyukan biliyoyin daloli tare da kishiyoyi masu ƙarfi kamar Netflix ko Amazon.
Apple ya sayi jerin talabijin da ba a rubuta ba bisa shahararren shahararren fim din James Corden mai suna "Carpool Karaoke" don inganta ayyukanta na Apple Music. Kuma a lokaci guda, ya shirya jerin shirye-shiryen talabijin na asali da ake kira "Alamomi masu mahimmanci" kuma wanda aka bayyana shi a matsayin wasan kwaikwayo na rabin-autobiographical tare da Dr. Dre, co-kafa Beats kuma mai zartarwa na Apple a yanzu.
Apple ya kuma sadu da wakilan shahararren dan wasan barkwancin nan Chris Rock a farkon wannan shekarar da niyyar cimma matsaya duk da haka tattaunawar ba ta kai ba inda daga karshe Rock ya sanya hannu kan yarjejeniyar dala miliyan 40 tare da Netflix na kwararru biyu da za a fara a 2017.
Kamar yadda wannan rahoton ya nuna, Ana ganin rashin ainihin kayan Apple din a matsayin rashin amfani ga kamfanin, wanda hakan ka iya yin illa ga kokarinsa na fadada kasuwar ta Apple TV..
Rashin samun takardar [abun ciki] na asali yana cutar da ikon Apple na banbanta abubuwan da yake bayarwa na bidiyo akan abokan hamayya kamar Hulu, Netflix, da Amazon, kowane ɗayansu yanzu yayi nasa nunin wanda yake basu kulawa sosai a lokaci guda. Fiye da lasisin haɗin gwiwa. don sadarwar talabijin. Wannan na iya kawo cikas ga ikon Apple na kara rabon kasuwa don na'urar da ke watsa bidiyon ta, Apple TV, da kuma toshe karin mutane a cikin tsarin halittun Apple.
Sigina masu rikitarwa zuwa Hollywood
A lokacin shekarun da suka gabata, Apple yana ta aikawa da sakonnin gauraye zuwa ga Hollywood game da sha'awar abubuwan da ke asali, in ji rahoton.
Apple ya sadu da furodusoshin gidan talabijin da Hollywood da tunanin kirkirar shirye-shiryen talabijin na asali don bayar da su ta musamman a iTunes amma a lokaci guda, wataƙila don alfahari, Shugaban Ayyuka Eddy Cue ya bayyana cewa Apple "ba ta ke cikin kasuwancin ba na ƙoƙarin ƙirƙirar shirye-shiryen talabijin, ”amma a shirye yake ya ba da shawarwari da jagoranci ga furodusoshi a duk lokacin da zai yiwu.
The iTunes taga
Ba tare da la'akari da waɗannan niyyar don asalin abin ba, Manufofin Apple don samun bunnies na iTunes ya kasance mai saurin tashin hankali, ya danganta wannan rahoto. Rahoton ya nuna cewa kamfanin ya yi shawarwari tare da furodusan Michael Moore na shirin "TrumpLand" da wuri don tabbatar da keɓancewar iTunes.
Apple na da damar bayar da "TrumpLand" a iTunes fiye da sauran ayyukan bidiyo na intanet, a madadin inganta shi a shafin iTunes, a cewar wani mutum da ke cikin tattaunawar. Samun ƙaddamarwar tallata Apple yana da mahimmanci isa don taimakawa samun kuɗin fim, wannan mutumin ya ce.
Da alama manyan mahalarta wannan tattaunawar ta Apple sune Jimmy Iovine, tare da manyan shuwagabannin Apple Music Larry Jackson da Robert Kondrk.
