Wani sabon rahoto daga Bloomberg yayi ikirarin cewa Apple na daya daga cikin kamfanonin da sukayi tattaunawa game da sayan hanyar sadarwar Podcast na Wondery. Ba shi kadai bane. Ana rade-radin cewa akwai kamfanoni guda huɗu waɗanda suke son yin tare da kamfani na musamman a kan aikin kwasfa. Dukansu suna cikin matsayi don samun irinsu, kuma duk da cewa kuɗin da aka nema na iya zama matsala, tabbas za a cimma yarjejeniya ba da jimawa ba. Wondery ta nemi wani adadi mai yawa ga kowane kamfani a cikin ɓangaren. An ce ba mu motsawa a tsakanin $ 300 zuwa 400 dala.
Kamfanoni huɗu suna da sha'awar sayen ƙwararrun kamfanin sadarwar Podcast na musamman, Wondery. Apple yana ɗaya daga cikinsu, bisa ga jita-jitar da ta bayyana kuma wanda ƙwararren masani na Bloomerg ya faɗi. A zahiri, yana bayyana Wondery a matsayin "ɗayan manyan cibiyoyin sadarwar Podcast masu zaman kansu da ɗakunan karatu, wanda ke kaiwa ga masu sauraro kowane wata sama da mutane miliyan 8." Akwai sababbin masu amfani da yawa ga kowane kamfani kuma Apple zai iya amfani da shi sosai don samun wannan ƙarin adadin mabiya akan Apple Music.
An kafa shi a cikin 2016 ta tsohon shugaban gidan talabijin Hernán López, Wondery ta samar da wasu shahararrun fayilolin fayiloli a cikin 'yan shekarun nan. Koyaya, ba kowane abu bane yake da kyau ba. An zargi shuwagabannin da bayar da cin hanci ga jami'an kwallon kafa yayin da yake aiki a karni na 21 Fox.
Sa'ar al'amarin shine Spotify ko Sirius XM Holdings Inc. ba sa cikin ɗayan waɗancan kamfanonin guda uku waɗanda suke son samun ayyukan Wondery, saboda da ƙwarewar da muke da ita, mun san cewa da sun riga sun same ta, kamar yadda suka yi da yawancin kamfanoni a sashen duniya, a baya. A cewar masana, Muna motsawa a farashin da ɗan mafi girma fiye da sayayyar waɗannan kamfanoni na baya. Misali, idan aka biya wadancan miliyan 400 a karshe, zai zama mafi girma fiye da abin da Spotify ya biya na Ringer da Gimlet Media, ko kuma abin da Sirius XM Holdings Inc. ya biya Stitcher.
A cewar rahotanni ana sa ran yarjejeniya wani lokaci "a cikin 'yan watanni masu zuwa". Koyaya, tattaunawar na iya yin kasa a kowane lokaci, saboda kamar yadda muka fada, farashin da muke matsawa ya dan yi kadan ga abin da ake amfani da shi a wannan bangaren. Ba a bayyana ko wanene kamfanin da aka fi so don tattaunawar ba. Bloomberg ta lura cewa farashin dala miliyan 300-400 na iya tsoratar da wasu masu neman.
Sauran jita-jita suna nuna cewa ban da Apple, Sony suma suna sha'awar siyan wannan kamfanin. Kamfanin Jafananci ya saka hannun jari a cikin wasu 'yan kamfanonin kwasfan fayel-fayel kuma ya ba da kuɗin tallafi na adon fayilolin asali. Hakanan ya kasance mafi tsananin tashin hankali daga cikin manyan kamfanonin kiɗa guda uku. Koyaya, muna ɗauka cewa Apple zaiyi sha'awar siyan wannan kamfanin. A farkon wannan shekarar, an ba da sanarwar cewa Apple TV + za ta haɓaka ƙayyadaddun jerin abubuwan da za su ba da labarin WeWork, dangane da gidan tallan WonderyYa WeCrashed: Tashi da faduwar WeWork«. A cikin duka, an ce Wondery tana haɓaka shirye-shiryen TV sama da dozin bisa asalin kwasfan fayiloli.
Na Apple, Abin Al'ajabi da alama babbar manufa ce ta siye saboda ci gaban da zai iya ba Apple Podcasts da Apple TV +. Kamfanin Californian a hankali yana faɗaɗa ƙoƙarinsa na watsa shirye-shirye kwanan nan, wanda ke nuna kyautar talabijin kyauta koyaushe ɗauke da tambarin asali. Amma kuma ta hanyar siyan kayan kwalliyar kwalliya, Scout FM a farkon wannan shekarar.
A yanzu, kwasfan fayiloli ba babbar masana'antu ba ce. Suna samar da ƙasa da dala biliyan a kowace shekara a tallan tallace-tallace a Amurka, a cewar Ofishin Tallace-tallace na Interactive. Amma ci gaban kasuwar ya taimaka ya haɓaka hannun jarin Spotify a wannan shekara, sama da 85%. Don haka a bayyane yake cewa wannan sashin kasuwanci ne mai aminci. Apple ya san wannan kuma baya son a barshi a baya. Na tabbata zai yi duk abin da zai iya don kiyaye Al'ajabi.