Wannan na iya zama wani abu da ba ku sani ba, duk da haka, masu haɓaka aikace-aikace na Mac, iOS ko Apple TV, suna sane sosai. Apple yana cajin kwamiti na 30% don kowane siyarwa da ya faru a cikin shagon sa, wanda ya haɗa da aikace-aikacen kansu da sayayya a cikin aikace-aikace, ko sayayya ɗaya ce ko rajista. Don haka, kowane Euro goma da aka siyar ta hanyar App Store, mai haɓaka yana karɓar bakwai, yayin da kamfanin Cupertino ke riƙe uku.
Wannan ya haifar da rashin gamsuwa, musamman tsakanin waɗanda suka fi ƙarfin yin ƙarfi; Wasu ma sun zargi Apple da "gasar rashin adalci", kamar su Spotify. Yanzu wannan halin zai iya canzawa kuma Apple zai yarda ya katse hukumar sa zuwa rabi, ragewa daga 30% na yanzu zuwa 15%, adadi mafi ɗan ma'ana duk da haka wannan canjin, idan ya faru, ba zai amfani kowa da kowa ba.
Apple ya ba wa masu rarraba bidiyo, amma ba tare da sha'awa ba
Apple yana shirin rage kwamishanin da kake caji don siyar da sabis na bidiyo ta hanyar shagon app ɗin ka domin faranta ran wasu abokanta amma kuma saboda kasuwancin fina-finai da shirye-shiryen talabijin wani muhimmin bangare ne na tsarin kasuwancin kamfanin. Ka tuna cewa a cikin 2016, kawai karuwar ribar da Apple ya gani ta fito ne daga sabis, kuma babu wani abu kuma babu komai ƙasa da 20% a cikin ƙarshen kasafin kuɗin ƙarshe na wannan shekarar.
Kamfanin Cupertino ya yi niyyar rage yawan kuɗaɗen shiga daga aikace-aikacen watsa shirye-shiryen bidiyo daga kashi 30 na yanzu zuwa kashi 15, kamar yadda Bloomberg ya wallafa yana magana akan "mutanen da suka saba da tsare-tsaren."
Dangane da canje-canjen kwanan nan da kamfanin ya yi, sauran aikace-aikacen da ba bidiyo ba sun riga sun ga lissafin su zuwa Apple ya rabi, amma sai bayan abokin cinikin ya gama cikakkiyar shekarar farko ta biyan kuɗi.
Menene dalilin wannan canjin dabarun?
Kamar yadda aka saba a waɗannan lamuran, dalilin ba wani bane face tattalin arziki. Na dogon lokaci, Abokan hulɗa na Apple sun "fusata" saboda kaifin yankewar da aka yi a tallace-tallace ta hanyar App Store. Wasu ma sun zargi mashahurin fasahar da halayyar adawa da gasa. A lokaci guda, waɗannan rangwamen na Apple suna nuna mahimmancin fa'idar da bidiyo ke samo wa kamfanin, wanda ba da daɗewa ba zai ƙaddamar da sabon aikace-aikacen da aka keɓe musamman ga irin wannan abubuwan.
Sabon aikin TV wani bangare ne na kokarin Apple na mayar da na’urorinsa (iPhone, iPad da sama da duka, Apple TV, zuwa cibiyar cinye fina-finai, jerin shirye-shirye da shirye-shirye daga aikace-aikace daban-daban daga wuri guda.
Apple ya riga ya yi ƙoƙari, ba tare da nasara ba, don ƙirƙirar sabis na talabijin nasa, amma waɗanda ke da haƙƙoƙin koyaushe suna kallon waɗannan niyya tare da tuhuma, wataƙila lokacin da suka ga yadda kamfanin ya sami babban matsayi a masana'antar kiɗa. Madadin haka, Apple ya kirkiro aikace-aikace wanda ya dogara da shirye-shiryen ayyukan kamar Hulu, Showtime, Netflix da HBO, amma hakan a lokaci guda zai zama haɓaka ga waɗannan ayyukan.
A matsayin banda, a matsayin doka
Gaskiyar ita ce wasu abokan haɗin gwiwa a wannan ɓangaren sun riga sun biya kwamiti na 15% ga Apple na ɗan lokaci, a cewar Bloomberg, amma kamfanin yanzu ya sanya banda ya zama al'ada, ƙara sabon ƙimar ga duk waɗannan ayyukan bidiyo na biyan kuɗi, muddin aka hada su da sabuwar manhajar Apple TV.
Har zuwa yanzu, wasu masu ba da sabis suna ƙoƙari su rama wannan adadin da suka biya Apple ta hanyar ƙara farashin biyan lokacin da aka sanya ta hanyar App Store, alal misali, sabis ɗin bidiyo na YouTube yana biyan 12,99 a kowane wata maimakon 9,99 $ XNUMX da aka saba; Spotify, sabis na kiɗa, kuma yana riƙe da wannan manufar.
