Shekaru huɗu da suka gabata, Apple ya sayi kamfanin Chomp ƙwararre kan bincike da ganowa bisa binciken masu amfani. Ben Keighran, wanda ya kirkiro kamfanin, ya zama wani bangare na ma'aikatan Apple, yana da muhimmiyar rawa a cikin 'yan shekarun nan wajen cigaban sabon tsarin aikin tvOS, wanda ake samu a sabon Apple TV, amma bisa ga littafin Re / code kawai ya sanar cewa zai bar kamfanin wanda aka kafa a Cupertino a cikin fewan kwanaki masu zuwa. Keighran ya ce yanke shawara ce mai wuya, amma ya ce an tilasta masa yin hakan.
Keighran ya kasance yana da hannu cikin ci gaban tvOS, tsarin aiki wanda ya zo kasuwa tare da ƙarni na huɗu na Apple TV kuma hakan Ya kasance juyin juya halin gaske a cikin kasuwar akwatin saiti, ta hanyar haɗa kantin sayar da kayan aikin sa da kuma na sirri na sirri, Siri, wanda za'a iya sarrafa babban ɓangaren ayyukanta. Keighram ya kasance mai sadaukarwa musamman don haɗawa da fasahar da ya haɓaka a kamfaninsa na baya, Chomp, wanda ya ƙunshi gudanar da bincike da ya dace da abubuwan da masu amfani suke so, wani abu makamancin abin da Apple Music ko Spotify ke yi yayin da yake ba da shawarar sabbin wakoki.
Keighran ya ba da rahoto ga Bill Bachman wanda ke lura da aikace-aikacen kafofin watsa labarai a Apple, wanda shi kuma ya ba da rahoto ga Robert Kondrk, mataimakin shugaban kamfanin na iTunes, wanda ya ba da rahoto kai tsaye ga Eddy Cue, babban jami'in iTunes. Keighran ba ya son bayyana ainihin dalilan barin kamfanin na Cupertino, amma a yayin ganawa da Re / code ya bayyana cewa kuna son sake ƙirƙirar sabon kamfani don haɓaka ra'ayoyi daban-daban waɗanda suka kasance suna shiryawa a cikin kanku na ɗan lokaci.