A cikin ƙasa da shekaru biyu, sabis ɗin kiɗan da ke gudana na Apple ya sami nasarar samun masu biyan kuɗi miliyan 36, dukansu suna biya kuma a halin yanzu yana da kimanin darajar dala biliyan 10.000, wanda yayi daidai da 1% na jimlar Apple a kasuwa, a cewar mai sharhin Berstein, Toni Sacconahi.
A cewar wannan masanin, wani ɓangare na ƙimar darajar Apple Music, ya samo shi ta hanyar bayanan ƙimar babban abokin hamayyarsa a cikin kasuwar Spotify, wanda a yanzu yana da fiye da masu biyan kuɗi miliyan 70, da kuma wasu masu amfani da miliyan 70 na sigar kyauta tare da tallace-tallace.
A cikin wannan rahoton, Toni ya bayyana hakan kasuwancin sauke kiɗa ta hanyar iTunes yana ta raguwa, tunda ƙananan masu amfani sun fi son siyan waƙoƙi ko kundi daban-daban. Wannan asarar kuɗin da aka samu ta raguwar tallace-tallace a cikin tsarin dijital ba za a iya daidaita ta ta sabis ɗin kiɗa mai gudana ta Apple ba.
Tun daga 2014, kudaden da kamfanin Apple ke samarwa ya ragu da kashi 50%. Toni ya tabbatar da cewa haɓakar sabis ɗin kiɗan da ke gudana ta Apple zai kai kashi 70% a cikin wannan shekara, da kuma kashi 50% a cikin shekara mai zuwa, yana ƙaruwa da adadin kuɗaɗen shiga da yake samarwa a halin yanzu na akwatin Apple duk ɓangarorin.
Jimmy Iovine, wanda ke jagorantar shirye-shiryen kiɗan Apple a masana'antar kiɗa, ya ce Apple Music, Spotify da sauran ayyukan kiɗa masu raɗaɗi ba sa samar da isassun kuɗaɗen shiga don dogaro da kai, saboda yawan kuɗin masarauta dole ne su biya wa masu rarrabawa. Don rage wannan kaso, duka Apple da Spotify sun cimma yarjejeniyoyi daban-daban tare da manyan mawaƙa don rage yawan kuɗin da suke biya ga masu rarrabawa.