A cikin 'yan shekarun nan, BlackBerry ya girma ne daga babban kamfanin kera wayoyi zuwa kamfanin da ke gwagwarmayar kasancewa kan ruwa a cikin kasuwar gasa mai karuwa. BlackBerry yana fuskantar ainihin zubar jini na masu amfani da kuma asarar asarar kudaden shiga kwata-kwata yayin da take ƙoƙarin canza yanayin makomarta ta hanyar mai da hankali kan kawo software na tsaro da na'urori zuwa kasuwa ga abokan cinikinta na kasuwanci.
Bitterarshen ƙarshen BlackBerry
Wani sabon littafi mai zuwa wanda Jacquie McNish da Sean Silcoff suka rubuta, Rasa siginar, bincika abubuwan da suka haifar da BlackBerry zuwa saman, to faɗuwa, da kuma wani yanki mai ban sha'awa wanda yayi ma'amala da yadda iPhone gudummawar faduwar BlackBerry, wanda aka sani da RIM, an buga shi ta The Wall Street Journal.
Kaddamar da iPhoneBabu kamarsa tsakanin sauran wayoyin salula na zamani a kasuwa a lokacin, ya ba kowa mamaki. Ba wai kawai ya bambanta da masu fafatawa ba, har ma ya haɗa da abubuwan da masana'antun da a baya suka ƙaryata game da su kamar cikakken mashigar gidan yanar gizo kuma daga baya, Shagon App wanda ba shi da alaƙa da dako. Idan na tuna daidai, abu mafi kusa da muka gani a Spain kafin zuwan iPhone Dangane da intanet kan wayar hannu, ta "Movistar e-mocion" ce, ina tsammanin wasu daga cikinku za su tuna da shi, kodayake zai fi kyau kada ku tuna da shi, cikakken bala'in da ya yi aiki kaɗan, in ba haka ba.
Steve Jobs ya gabatar da iPhone
RIM masu zartarwa sun yi iƙirarin cewa iPhone zai zama mara kyau ga masu amfani, me yasa? Saboda bata da madanni. Kuma bai kamata mu manta da wasu izgili na Steve Ballmer ba, a wancan lokacin Shugaba na Microsoft, cewa mafi kyawun abin da ya yi wa kamfanin shi ne barin shi.
Ga masu zartarwa na Rim (BlackBerry), idan ya iPhone cimma wasu nasarori zai kasance tsakanin masu amfani da damuwa da kallon bidiyon YouTube da sauran nishaɗin Intanet fiye da aminci da inganci. Yau, shekaru takwas bayan haka, mun ga abin ba'a na waɗannan maganganun, duk da haka, a cikin 2007, ba su kaɗai ne suka yi wannan tunanin ba, suna nuna rashin hangen nesa. Wannan shine abin da ke faruwa yayin da kake ƙoƙarin shawo kan kanka cewa mafi kyawun abinka ne kuma ba ma damuwa da dubawa da ƙididdigar abin da kowa yake yi.
Shugabannin RIM ba su fahimci iPhone ɗin ba kuma sun kasance `` marasa fa'ida '' cewa mutane suna siyan ta, suna lura da latti cewa fom ɗin ya zama yana da mahimmanci a matsayin aiki a idanun masu amfani. A cikin ƙoƙari don magance barazanar iPhone, RIM ya haɗu da Verizon don ƙirƙirar wayar taɓawa don gasa tare, Guguwar, wanda zaku iya gani a cikin hoton hoton wannan labarin.
Gida Rasa sigina
Verizon ya tura RIM don hanzarta ci gaban wayar, kuma sakamakon ba zai iya zama mafi muni ba: samfurin cike da kwari da matsaloli lokacin da aka ƙaddamar da shi a cikin 2008. Har yanzu, ana tallan wayar kuma RIM ya sayar da raka'a miliyan 1 a cikin watanni biyu, kuma tare da da yawa kwastomomin da basu gamsu da son dawowa ko musayarsa ba.
Hadari gazawa ce ta ban mamaki ga RIM wanda ya rinjayi alaƙarta da Verizon, ya lalata mutuncinsa, kuma ya kashe sama da dala miliyan 100. Bayan gazawa, BlackBerry Na kasance mai raunin zuciya kuma a kan mararraba, ban san inda zan kai kamfanin a nan gaba da yadda zan yi gogayya da iPhone da sauran wayoyin komai da ruwanka a shimfidar wuri wanda ya sha bamban da abin da kamfanin ya sani.
Rim ba zai iya cika murmurewa daga gazawar na Hadari (wanda fassararsa, baƙon abu, ita ce "hadari") kuma sami daidaituwarsa, ƙarshe yana haifar da hanyar da yake yanzu. Jim Balsille, babban jami'in kamfanin RIM ya ce "Rashin nasarar The Storm ya bayyana karara cewa ba za mu sake zama babbar kamfanin wayoyin komai ba." "Muna ma'amala da ko wanene mu, saboda ba za mu iya zama kamar yadda muke a dā ba ... Ba a bayyana abin da za a yi ba."
Yanzu, ƙoƙarin ƙoƙari na gaske, shi ne ainihin iPhone Wanda ya kashe BlackBerry, aƙalla kamar yadda aka sani, kamar yadda kuma ya faru da wani ƙaton, Nokia, ko kuma ƙuntataccen tunanin wani shugaban zartarwa ne da ke da tabbacin yana da mafi kyawun samfurin kuma da gangan ya ƙi yarda da cewa canji yana faruwa samar?
El cirewa cikakken littafi, mai ban sha'awa sosai, a cikin The Wall Street Journal. Aikin, Rasa sigina, Zai fara sayarwa a ranar 26 ga Mayu.
MAJIYA | MacRumors