A jiya ne Apple ya wallafa sabon faifan bidiyonsa mai suna "Pride 2015", wanda ke nuna shigar kamfanin a cikin san francisco girman kai fareti, bayyananne misali cewa Apple bambancin ra'ayi da 'yancin zabi na kyauta a wasu lokuta da dama sune suke haifar da karfin kera kirkire-kirkire.
Musamman, an gudanar da taron a ranar Yuni 28, 2015, inda dubban ma'aikatan Apple tare da danginsu da abokansu haɗe tare don yin fareti a cikin tafiyar San Francisco girman kai. Abin da babu kamarsa sosai game da wannan batun shi ne cewa ba ma'aikatan Amurka ne kawai suka halarci ba, amma sun zo daga ko'ina cikin duniya don taimakawa »nunawa da kuma yin bikin zurfin sadaukarwarmu ga daidaito da bambancin ra'ayi. Saboda a kamfanin Apple, mun yi imanin karbawa na karfafa gwuiwa. "
http://www.youtube.com/watch?v=SMUNO8Onoi4
Shugaban kamfanin Apple, Tim Cook, ya raba wani sako a karshen mako cewa sama da ma'aikatan Apple 8.000, da abokai da dangi sun halarci faretin. Kamfanin ya kuma gabatar da abubuwan da suka shafi LGBT a kan iTunes ('Yan Madigo,' Yan Luwadi, Bisexuals da Transsexuals) a gaban kafofin watsa labarai daban-daban, wato, misali, kuna iya samun kiɗan bidiyon da muke gabatarwa a yau, ake kira «Launuka daban-daban» ta ƙungiyar Walk on the Moon, akan sabis ɗin kiɗa na Apple.
Apple ya dade yana bayar da shawarwari game da LGBTA takaice dai, yana daga cikin kamfanonin Amurka da suka ba da irin wannan fa'idar ga ma'aurata masu jinsi daya. A shekarar 2008, Apple ya goyi bayan 'yan adawa kan matakin zaben California wanda aka yi niyyar hana auren jinsi.