A ranar 30 ga Yuni, 2015, an haifi sabis ɗin kiɗan gudana na kamfanin Cupertino, Apple Music. Bayan watanni uku na farko wanda kowane mai amfani ya more sabis ɗin kyauta, lokacin gaskiya ya isa: wa ke shirye ya biya? Shin zai kasance nasara ne ko rashin nasara? Shin zai iya tsayawa ga Mai iko duka Spotify?
Amsar a wannan lokacin a bayyane take: Apple Music bai daina ganin yawansu na biyan masu biyan kudi ba. Tare da shirin iyali mai dadi (har zuwa masu biyan kuɗi shida na euro 14,99 kawai a kowane wata) ko tare da tayin don ɗaliban jami'a (shirin kowane mutum akan rabin farashin Euro 4,99 kawai a kowane wata), Apple Music ya riga ya wuce miliyan 20yawan masu biyan kuɗi, kamar yadda Eddy Cue ya bayyana a daren jiya. Koyaya, kamfanin ba shi da farin ciki.
Apple Music: miliyan 20 kuma ci gaba ya ci gaba
Apple Music yanzu "ya wuce miliyan 20" masu biyan kuɗi. Wannan shine bayanin da babban jami'in kamfanin Eddy Cue yayi yayin da yake halartar taron Recode Media Conference a daren jiya.
Cue ya bayyana cewa sabis ɗin Music na Apple yana ci gaba da bunkasa, amma kuma ya nuna cewa Apple bai gamsu da inda alkaluman yanzu suke ba kuma saboda haka, zai ci gaba da aiki don kada lambobin su daina ƙaruwa.
Daya daga lemun tsami wani kuma yashi. Apple Music ya karu da yawan masu biyan kudi cikin hanzari ba gudu ba, ya kai adadin da babban abokin hamayyarsa, Spotify, ya dauki shekaru da cimmawa. Kodayake kuma gaskiya ne cewa akwai wasu lokuta kuma sabis na yawo (kiɗa ko bidiyo) ba su da yawa kamar yadda suke a yau. Kowane kamfani zai ba da komai don ƙaddamar da sabis wanda, a ƙasa da shekaru biyu, yana da masu biyan kuɗi miliyan 20 waɗanda, kowane wata, suna biyan kuɗinsu "ta hanyar addini". Amma Apple yana son ƙari.
A gefe guda, kuma kamar yadda ya saba a cikin kamfanin na dogon lokaci, Eddy Cue yana ba mu labarai mai kyau (babban taƙaitawa), amma ba ya ba da takamaiman adadin masu biyan kuɗi waɗanda Apple Music ke da su a halin yanzu. Cue ya takaita kansa ga bayyana cewa sabis ɗin ya "wuce miliyan 20" (da kyau 20 miliyan, ya fada).
Disambar da ta gabata, Apple ya ba da sanarwar cewa Apple Music ya riga ya isa masu biyan kuɗi miliyan 20, don haka gaskiyar cewa sabis ɗin yanzu yana da miliyan 20 "da kyau ya wuce", kamar 'yan watanni kawai zai zama wani muhimmin abin tarihi a juyin halitta na daya. Tun da farko, a watan Satumba, kamfanin ya ba da sanarwar cewa ya kai yawan masu biyan kuɗi miliyan 19.
Wannan cigaban bayanin ya sanya ni tunanin cewa, duk da cewa ya wuce miliyan 20 masu biyan biyan kudi, amma har yanzu ba zai kai miliyan 21 ba, don haka girma, watakila, zai iya raguwa. Kuma wataƙila kuma, wannan shine dalilin da yasa kamfanin, duk da kyawawan ƙididdiga masu kyau, basu da farin ciki kamar yadda yakamata su kasance.
Kuma a cikin wannan yanayin, Eddy Cue ya kuma bayyana cewa kodayake Apple Music yana ƙaruwa, kamfanin bai gamsu da sabis ɗin ba a halin yanzu kuma yana ganin sarari don haɓakar "haɓaka". Cue ya nuna cewa kusan mutane miliyan 100 a halin yanzu suna cikin rajistar kiɗa, amma yawan mutanen da ke sauraren kiɗa sun fi yawa fiye da haka.
Keɓancewa "ba su da kyau a tsawon lokaci"
An kuma tambayi Cue game da kokarin Apple na samun 'yanci na musamman, wanda babban jami'in ya bayyana hakan haƙƙoƙin keɓance na musamman ya fi dabarun haɓakawa fiye da motsi na dogon lokaci na masu zane-zane. A zahiri, Cue ya tafi har zuwa faɗin haka keɓancewa "ba su da kyau a cikin dogon lokaci" na masana'antar kiɗa.
Cue ya bayyana hakan wani ɓangare na dabarun Apple Ba don tabbatar da haƙƙoƙin keɓantacce ba, amma yi aiki tare da masu fasaha daga farawa zuwa ƙare, kamar yadda yayi da Chance the Rapper da Drake, da sauransu.
