Kambani yaTim Cook yagara yakaratidza kufarira kwakanyanya nezvose izvi zvikonzero zvinosanganisira kushoreka munharaunda, kwete zvechitendero chete, dzinza kana nyaya dzebonde, asiwo mumunda wezvirwere. Apple yanga ichishanda pamwe neRED kubvira 2006. Mumakore gumi nematatu aya ekubatana, sekureva kwaTim Cook, yaunganidza mari inodarika mazana miriyoni mazana maviri emadhora.
Musi waZvita 1, zuva reAIDS World rakachengetwa Apple inotipa zvigadzirwa zvakasiyana pasi pezita (RED), zvigadzirwa zvinoshanda kubatana nesangano risingabatsiri rinotarisa kuedza kwaro kunyanya pa Kurwisa AIDS muSub-Saharan Africa.
Apple haisiriyo yega kambani inoshanda pamwe neRED, asi yakagara iri imwe yezvakanyanya kukosha. Bank of America, durex, Salfesforce, Starbucks, telcel, SAP, Johnson & Johnson, Vanorova… Mamwe emakambani makuru anoshanda pamwe chete neRED, achiunganidza mari kuburikidza nezvigadzirwa zvavo.
Parizvino, vanobatana ve (RED), akagadzira anopfuura mamirioni mazana matanhatu emadhora kweGlobal Fund yekurwisa AIDS, Tuberculosis neMalaria, kutsigira rubatsiro rweHIV kuGhana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania neZambia.
(RED) yakavambwa nemuimbi Bono naBobby Shriver nechinangwa chimwe chikuru: kupedza AIDS pasi rose. 140 mamirioni vanhu vakabatsirwa nerubatsiro rwemari kubva kuApple nevamwe vanobatsirana, uye neapi masevhisi ekudzivirira, kurapwa, kuraira, kuongororwa kweHIV nekutarisira avo vakawirwa zvakagadzirwa.
Senge gore rega rega, mukati memazuva anotungamira kumhemberero yezuva rino, mazhinji eApple Stores ayo Apple apararira pasi rese, ivo vakadhinda logo yakatsvuka. Rimwe zuva iro ruvara rweApple logo rinotsiva ruvara rwayo, riri paZuva repasi, riini iyo yakajairwa ruvara inotsiviwa ne green.
