Apple yakawana Kutanga kwe tekinoroji yezwi vocalIQ, maererano neshumo ya 'Financial Times'. Mutauriri wekambani yeCupertino ane zvakasimbiswa kutenga uko mune chirevo chinoti "Apple inotenga makambani madiki ehunyanzvi nguva nenguva, uye kazhinji haataure nezve chinangwa chedu chemberi kana zvirongwa."
Asi hazvina kuoma kufungidzira izvo Apple yakachengetera yakadaro VocalIQ tekinoroji. Iyo kambani inoshandisa iyo muchina wekudzidza kuvaka virtual hurukuro vabatsiri zvakafanana neaya anoonekwa mumamovie senge Murume wesimbi. Apple yagara iri kufarira nzvimbo ino, sezvakaratidzwa nekuunzwa kwaSiri muna 2011.
Nepo muchina weVocalIQ uye yekutaura kugadzira tekinoroji yekudzidzira inogona kuverengerwa mumidziyo yekumba, kambani yakanangisa zvakanyanya pamashandisirwo emota. Izvi zvaisanganisira kubatana neGeneral Motors. VocalIQ yakazvitsanangura se "yekutaurirana dialog yezwi system" (yakati gadzikanei), uye iyi iri-mumotokari yekufambisa system inogona kudzivirira mutyairi kubva mukukanganiswa nekutarisa pamasikirini. Yayo yekuzvidzidzira-tekinoroji inobvumidza nhaurirano chaiyo pakati pemunhu uye zvese zvakabatana neinternet, sekutaura kweVocalIQ.
Zvichida chinotonyanya kufadza ndechekuti vocalIQ kare ndinoziva zvakabatana naGeneral Motors nevamwe vagadziri kuti vashandise tekinoroji yavo yezwi mumotokari. Apple parizvino inopa chikuva chemotokari chinozivikanwa se kutamba kwemotokari, uye runyerekupe rune kuti ari kushanda pamotokari yemagetsi, chikuru 'Titan Project'Kubva kuApple.