Kwenguva yekutanga mune anopfuura gumi makore, apfuura Kubvumbi Apple yakazivisa kudonha kwemhindu kunyanya nekuda kwekurasikirwa nemugove wemusika muChina uye kudzikira kwekutengesa kwe iPhone pasi rose, pakati pezvimwe zvinhu.
Munguva yechikamu chechipiri chemari cha2016 Apple yakatengesa iPhones mashoma emamirioni kupfuura panguva imwecheteyo yegore rapfuura. Izvi zvakakonzera kunetseka kukuru. Zvikamu zvakatanga kudonha uye vamwe vatengesi vakatanga kutengesa zvikamu zvavo. Uye ikozvino, neApple ichiwira kunzvimbo yechishanu muChina, zvinoita sekunge zvinhu hazvisi kuzovandudza.
Zvese zvinoratidza kuti kuwira mukutengesa kuchaenderera
Panguva ino, mibvunzo mikuru mikuru inotarisana nezveramangwana reApple uye zvakanyanya, nezveramangwana reiyo iPhone. Yakakwira here padanho rekutengesa? Uye kana zvirizvo, kuderera kwavo kuchapfuurira here?
Zvinotaridza kuti Apple yakanyatsokwira. Sezvo zvisinganzwisisike sezvazvinogona kurira nyanzvi zhinji dzinoti iyo kambani haisisina vateereri vatsva yekutengesa iyo iPhone yayo. Kana zvirizvo, ndeipi sarudzo iwe yaunayo? Zvakanaka, zvirinani, chengetedza vatengi vako varipo, vachengete uye tarisa pakuvandudza zvishandiso zvavo.
Apple's annus horribilis
Gore ra 2016 inguva huru yekutendeuka kweApple, uye kwete chaizvo nenzira yakanaka. Pasi rose, iPhone kutengesa kuri pasi, sekutengesa kweimwe michina nemidziyo. Iko kukosha kwezvikamu zvawo kunowira, vatengesi vazhinji vanotiza (kunyangwe vamwe vachiona bhizinesi uye vachishandisa iwo mukana) uye mamwe mazhinji mafemu eApplephone ari kupfuura pamusoro paro.
Kuruboshwe, iyo Xiaomi Mi 5, yepamberi smartphone ine mutengo unenge hafu weiyo iPhone 6s (kurudyi)
China, nati yakaoma kutsemuka
China ndiyo nyika iyo Apple yakaisa tariro huru. Izvo zvine musoro kana isu tikateerera kune yakapetwa chokwadi kuti ndiyo ine simba kwazvo hupfumi pasi rino, uye musika une vanhu vakawanda pasi rose. Kunyange zvakadaro, China haisi kupindura kune zvaitarisirwa neApple. MaChinese, akakura muhuwandu asi aine kusaenzana kwehupfumi kwakakomba, vanofarira chinodhura chigadzirwa chenyika. Mushure mezvose, ivo ndivo vanoita iyo iPhone. Nekudaro, kunyangwe hazvo kambani isingamiri kuvhura zvitoro zvitsva uye inoninira zirima iro rakatomuka kare, uye kunyangwe Tim Cook achishanyira nyika kuita sekunge aive gavhuna, Apple inongova yechishanu muhombe smartphone mugadziri. .
Sezvandakafambira mberi pamusoro, makwikwi emakwikwi ari kubhururuka pamusoro payo nenzira yakachena Apple Mepu Flyover.
Zvinoenderana neazvino mushumo wakaburitswa na Bloomberg uye yakagadzirwa na Counterpoint Research, iyo iwe yaunogona kuona pasi pemitsara iyi, Huawei ndiye anotungamira danho mukutengesa kuChina. Uye munzvimbo yechina neyechishanu, inenge yakabata ruoko, Xiaomi uye Apple, zvichiteerana. Pakati pane Vivo (wechipiri chinzvimbo) uye Oppo (wechitatu nzvimbo). Asi chinonyanya kushamisa nezve iyi mamiriro ndechekuti vatungamiriri vana vekutengesa kuChina maChinese.
Zvinokonzera
Zvinokonzera mamiriro aya zvakawandisa, asi ini ndichatsunga kunongedza zviri pachena.
- MaChinese vakadzidza. Basa ravo rakachipa kumakambani makuru akaita seApple akavatungamira kubva mukugadzira makopi kugadzira zvigadzirwa zvepakutanga uye zvemhando yepamusoro.
- Munguva dzekupedzisira, Apple inoita kunge iri kuratidza zviratidzo zviri pachena zvekushomeka kwekugadzira uye hunyanzvi. Kana isu tichifunga nezvazvo, uye kuva chinangwa, hapana musiyano mukuru pakati peiyo iPhone 6 uye Xiaomi Mi 5.
- Mhando ina dzinowana Apple, dzese dzisingasarudze, dzinopa matemu ekupedzisira-kumagumo zvakanyanya kukwikwidza mitengo kupfuura Apple. MuSpain, Mi 5 inodhura ingangoita hafu yeiyo iPhone 6s.
- Uye pasi rose, kuwana chero chinhu kubva kuChina kuri kuita nyore, zvinoreva kukwikwidza kukuru kweApple zvakare kunze kwenharaunda yeChinese.
- Kana maChinese akaisa iyo yakachipa basaNechikonzero chipi vanozozoda kubhadhara mutengo wakanyanya pachiri?
Chokwadi pane zvikonzero zvakawanda pamusoro peizvi, pamwe zvinotonyanya kukosha izvo zvinotsanangura kudonha kwekutengesa kwe iPhone asi chero zvakadaro, Apple inofanira kufungisisa.
Musi waChikunguru 26, Apple ichashambadza mhedzisiro yekutengesa kwechikamu chechitatu chemari (Kubvumbi, Chivabvu naJune), uye Zvese zvinoratidzira kuti kuderera hakusi kwekupfuura mamiriro.
