Apple yakatanga yakawanda yenyaya yekubudirira kwayo muna Zvita 12, 1980. Zuva iro, makore makumi matatu apfuura, Apple Computer Inc. yakaenda kuruzhinji ichitengesa 4,6 mamirioni masheya pamadhora makumi maviri nemaviri.
Nenzira iyi, iyo kambani yakagadzira huwandu hwakawanda mumusika wemasheya kupfuura chero imwe kambani munhoroondo yeUnited StatesKubva Ford Motor Company muna 1956. Sezvo isu tese tichiziva, masheya nhasi akaonga zvakanyanya.
Iyo Cupertino-based kambani yakatanga rwendo rwayo mune yazvino NASDAQ (Bhegi rekuchamhembe kweAmerica) nechinangwa chakajeka, kukwanisa kutarisana nekuvandudzwa kwaLisa naMacintosh wake, kuti ukwanise kubhadhara mapurojekiti ako ekutanga. Kunyangwe isu tichiziva kuti aya mapurojekiti anga asiri budiriro inoshamisa yekambani, mumakore ekutanga masheya akaonga zvakapoteredza 200%.
Mushure memakore ekusagadzikana kwekutonga, nekuenda kwaSteve Jobs kubva kukambani uye nekudzoka kwake makore gare gare, Apple yakatambura nguva refu yekusagadzikana mumusika wemasheya, uyo wairatidzwa muzviito zvawo uye, chokwadika, mukutengesa zvigadzirwa .. Nekuuya kwaSteve, uye nesumo yezvigadzirwa senge iPod kana Mac, Apple zvishoma nezvishoma yakadzikamisa huwandu hwayo hwemari.
Asi, pakanga pasati pari kusvika 2008, apo Apple payakabvisa zvinoshamisa uye ikakwira kukosha kwayo kune zvisingafungidzirwe manhamba. Nekusvika kweiyo iPhone, kunyangwe paine tariro dzisina tariro nekuda kwedambudziko repasirese rakafanotaura kudonha kwemusika wepasi rose, Apple (kana AAPL, sekuzivikanwa kwekambani pamusika wemusika weAmerica) yakakwanisa kuzviisa pachezvayo seimwe yemakambani anogadzikana uye ane simba mu NASDAQ.
Kubva ipapo, kutengesa kwaApple kuri kuramba kuchienderera mberi uye kukosha kwayo pamusika kwave kuri kuratidza kweizvi: Parizvino, makore makumi matatu nemasere gare gare, chikamu chega chega chekambani chakakoshesa ne36%. Mune mamwe mazwi, mumwe munhu akatenga mashoma chete masheya muna 1980 angave mamioneya nhasi.
Uye kambani haina kumira ipapo. Vanoramba vachiwedzera mahwindo, kupinda misika iri kubuda seIndia kana Israeri, ichigara ichiwedzera masevhisi ayo, ichivandudza mune zvese,… Kuchine nhoroondo yakawanda yekunyora.