Angela Ahrendts, Apple Mutevedzeri Mutevedzeri weMutengesi, ave achidarika Vazhinji Vane Simba Vakadzi Summit iyo Fortuna inoronga gore rega. Muchokwadi, ndiye iye akavhura chiitiko chegore rino achitaura nezvechizvarwa chinotevera cheApple zvitoro (yaimbozivikanwa seApple Stores) uye chiratidzo chake nezve kuvapo kwekambani, pakati pezvimwe zvinhu.
Ahrendts akatanga nekutaura nezve zvakapfuura uye kuti Tim Cook akamutora sei mumapoka eApple. Akati iye, pakutanga, akaedza kumunyengetedza kuti aisava munhu chaiye. Nekudaro, akaudza Cook nezve zano rake rekubatanidza zvitoro zveApple nevekutengesa nekutendeuka kuvapo kwekambani munharaunda dzainoshanda. Tim Cook akada zano, iro, anoti, rakamushamisa.
Apple inochengeta senzvimbo dzedzidzo, hunyanzvi uye kudyidzana kwevanhu
"Yakakura kambani, chikuru chisungo" chekambani iyoyo kupfuura kuunganidza purofiti, Ahrendts akadaro. Saka, dzidzo chinhu chakakosha pachirongwa chevakuru, nepfungwa yekuti chizvarwa chinotevera cheApple zvitoro chinogona kushanda zvakanyanya kupfuura sekutengesa zvitoro.
Nekudaro, iyo pfungwa ye Zvitoro zveApple-chizvarwa zvinotevera ndiwo magumo echiratidzo icho, rudzi rwe "taundi rekwere" rakanangana nekutengesa uye zvimwe pakuvandudza hupenyu hwevanhu.. Nepfungwa iyi mupfungwa, Apple inoedza kusarudza vashandi vayo zvakanyanya pazvinhu zvakaita sekunzwira tsitsi kwavo vamwe vanhu, pane kugona kwavo kutengesa zvigadzirwa.
Muenzaniso wakajeka wemaitiro aya Apple chinangwa che dzidzisa vana izvo zvavasingakwanise kudzidza kuchikoro. Neichi chikonzero, Swift programming mashopu ari kuvhurwa evana, vadzidzisi uye vabereki, ayo anoitwa katatu zuva rega rega, kuwedzera kumisasa yezhizha yezhizha.
Aya makirasi parizvino anongowanikwa kuApple Union Square muSan Francisco, asi ichawedzera kune zvimwe zvitoro muna2017 wese.
Kuti nzvimbo dziri nani dzinomiririra zvigadzirwa
Ichi ndicho chimwe chezvinangwa kumashure kweApple inotevera-chizvarwa chitoro pfungwa: "Tingaite sei kugona kweApple kuti iungane panzvimbo imwechete?" Mhinduro yaive yekuwedzera kubatanidza zvishandiso muzvitoro nekutarisa zvinoitwa nevanhu nazvo. Mhedzisiro yacho yaive yakatarisa kutarisa pa sununguko.
Ahrendts akataura kuti anga achigara ari mutendi mukufunga kwaSteve Jobs kwe "tekinoroji inosanganisirwa nehunyanzvi hunyanzvi" nefilosofi, uye kuti aida kuwedzera kuvepo kwehunyanzvi hweruzivo muzvitoro. Kubva pane izvi, ex yakaburitsa iyo nyowani yeCreative Pro slot muApple zvitoro seyakasununguka hunyanzvi hwakaenzana neGenius. Ndosaka Creative Pro ichifanira kukubatsira iwe kuona zvekuita neako Apple chigadzirwa, kubva mukutora mifananidzo kana kukodha makirasi kudzidza kudzidza kugadzira mafirimu kana mimhanzi.
Zvitoro se "nzvimbo dzemunharaunda"
Imwe nzira yekubatanidza hunyanzvi nemashopu ndezvekuzvishandura kuva nzvimbo dzemunharaunda kuitira kuti "Pakupera kwesvondo uchaona muimbi achidhonza zvinhu kana mukomana achiridza gitare," Ahrendts akadaro. Chinangwa ndechekuti wedzera zviitiko zvevanhu uye dhonza vanhu vabude mu' digital bubble '. Nekudaro zita rekuti "guta rekwere", uye mamwe akadai se "avenues" kana "maforamu" (hofori skrini). Zvese izvi zvinogadzirisa nzvimbo yenzvimbo inoitika zviitiko zvakawanda.
Kugutsikana kwevashandi
Chekupedzisira, Ahrendts akataura nezve yeApple yevashandi yekuchengetedza chiyero. Sekureva kwake, zvitoro zvekambani zvine huwandu hwakasimba hwekuchengetwa kwevashandi, parizvino pa87%, pamusoro peyakajairika 20%.
Iyo kambani inoronga kuve nezvizvarwa makumi maviri nemapfumbamwe zvinotevera Apple zvitoro zvinovhurwa mukupera kwegore.
