Mutsva wekutamba mukuru kumahofisi eCupertino. Panguva ino, Apple yakahaya aimbove mukuru weYouTube neSpotify ku, maererano nekambani yakaburitsa mushumo, kunatsiridza zano rekambani maererano nekuburitsa audiovisual kubereka. Shiva Rajaraman, anozivikanwa nemabasa ake apfuura pa Spotify, Google, TwitterPakati pevamwe, yanga "yadzimwa" kwemwedzi mishoma, asi zvinoita sekunge inogona kunge iri 100% zvakare, panguva ino mukambani yeCalifornia.
Rajaraman achazvitaurira zvakananga kumutevedzeri wemutungamiri weApple, Eddy Cue, saka achave nebasa rakakodzera pamusoro pekuti zvemukati zvekuteerera zvichashanduka sei mukambani munguva pfupi iri kutevera. Achaunza hunyanzvi hwake mune imwe yeminda iyo Apple inotarisira kuvandudza zvakanyanya munguva pfupi.
Sezviri pachena, pari zvino pane gakava remukati mumahofisi eApple nezve maitiro ekubata nekuedza kwekambani mune zvemukati zvekuona. Vamwe vanoomerera pane mukana weApple kuunza pamwechete zvese zvirimo (mimhanzi, nhau, mabhuku, mavhidhiyo, ..) mubasa rimwe chete. Nekudaro, kune zvinzvimbo zvinowanikwa mumahofisi eCupertino.
Heino iyo kukosha kuti Shiva Rajaraman anotora mune ramangwana sarudzo dzerudzi urwu. Shiva akashanda anopfuura makore masere mu Youtube, kuchengetedza marezinesi ekushambadzira. Mushure mezvo, akaenderera ku Spotify, kwaakapedza anopfuura makore maviri achiisa kuyedza kwake kugadzirisa podcasting, uye kugadzira marezinesi kumamwe makambani akakosha senge Nguva Yambiro kana Disney.
Rajaranam haisiriyo wega wepamusoro-soro wemubhadharo weApple wakanonoka. Asingasviki mwedzi wapfuura, akashandira vanhu vaviri: aimbova maneja we Amazon Moto TV uye mukuru kubva Netflixzvese kuvandudza bhizinesi rako reTV.
Mahara saRajaraman uye Twerdahl (Netflix) kuunza humwe hupfumi uye ruzivo kune timu inogadzira iyo TV, uye isu tichaona mhedzisiro mukati mekambani munguva pfupi kwete kupfuura.