Hapana munhu anotevera nekafupi frequency iyo nhau inotenderera nekambani yeapuro yakarumwa inopunyuka iyo Apple inoenderera mberi nekuedza kwayo kuburitsa yekutanga audiovisual zvemukati, sezvinoitwa neNetflix, HBO kana Amazon, kunyangwe hurongwa hwekuparadzira kana chikuva chakashandiswa pane izvi, pamwe neiyo bhizinesi modhi, zvakadaro zvinoita kunge zvisina kunyatsotsanangurwa.
Kana isu tichida humwe humbowo hweichi chitsva chikamu cheApple, isu tava kuziva izvozvo pasvondo rapfuura, Apple Executive Eddy cue, unonyatso ziva nezve zvemukati zvemakambani zvine basa, akasangana nevamwe vatungamiriri kubva kune maviri makuru eHollywood emahodhi studio, Sony uye Paramount, kuva chaiwo. Nezvinangwai?
Apple inogona kunge iri "kugadzirira chinhu chikuru"
Eddy Cue, mukuru weApple anoona nezve mabasa ekambani seTunes uye Apple Music, anga ari muhurukuro svondo rapfuura na Paramount Mifananidzo uye Sony Mifananidzo, maviri eakakura ma studio emafirimu muHollywood, pasina iyo nguva anga achidarika izvo zvemukati meavo vakasangana.
Zvinoenderana nenhau idzi, rakabudiswa Sekureva kwepepanhau reUS The New York Post, Apple iri kutsvaga "shanduko yekutenga" uye "kwete chibvumirano chete chekutenga terevhizheni." Panguva imwecheteyo, chinyorwa chisingazivikanwe chinonyora icho Apple iri "kugadzirira chimwe chinhu chikuru".
Eddy Cue (kuruboshwe) naTim Cook (kurudyi) | MUFANANIDZO: Iyo New York Post
Panguva ino, Apple inoita kunge iri kuyedza maitiro ekugadzira zvinyorwa zvayo uye nekuzvigovera kuburikidza nenzira dzayos. Kuti uite izvi, yakawana kodzero ku carpool karaoke, chiratidziro chakakurumbira icho chichatangazve nemwaka wegumi nematanhatu hafu-awa yezvikamu izvo zvichagovewa kuburikidza neApple Music. Iyo show trailer yakaratidza kuti ichachengeta mafomati evanozivikanwa vachiimba vachityaira.
Zana muzana muzana yekuzvigadzira yega ingangove iyo docu-chaiyo Planet yeZva, iyo ichaburitswa rinotevera gore. Zviri nezve chokwadi-show umo vashanduri vanoverengeka vanokwikwidza mari inodikanwa vachiri kurairwa naGary Vaynerchuk, Gwyneth Paltrow, Jessica Alba uye will.i.am.
Zviripachena kuti mukati memakore apfuura, Apple yakaratidza kufarira kuri pachena mukuburitsa zvirimo zvayo, uye akazivisa iyo indasitiri yeHollywood. Gore rapfuura, Apple inozivikanwa kuti yakasangana nemisoro yemastudio studio uye vagadziri vane pfungwa yekugadzira yekutanga terevhizheni iyo yaizopihwa chete paTunes, kunyangwe Eddy Cue akazoramba mukuru, achiti Apple "haisi iro bhizinesi rekuyedza kugadzira maTV ', iri manyepo ari pachena (Planet yeZva). Pane kudaro, akati Apple inoda kupa vagadziri mazano uye nhungamiro pazvinogoneka.
Isu hatisi mubhizinesi rekuyedza kugadzira terevhizheni. Kana isu tichizviona semubatsiri wezvinhu zvatiri kuita muApple Music kana kana isu tichiona chiri chinhu chinogadziridza papuratifomu yedu, tinogona kuvabatsira nekuvatungamira uye nekuita mazano. Asi isu hatisi kuyedza kukwikwidza neNetflix kana kukwikwidza neComcast.
Iyo New York Post nhau inochengeta izvo Apple haina hanya neyakavhurika zvemukati hondo nevanokwikwidza seNetflix neAmazon, pamwe yatove neakawandisa mukana uye mukurumbira. Asi iyo Wall Street Journal nguva pfupi yadarika yakataura kuti Apple inoronga "kuvaka bhizimusi idzva rakakosha mumitambo yepakutanga yeTV nemamuvhi," iyo yaienzaniswa neHBO "Westworld" neNetflix "Stranger Things."
Tim Cook, Apple CEO, akataura mumusangano wekufona mushure mekumhan'ara mhedzisiro yezvemari yekambani iyi "Panyaya yezvakatanga kutaurwa, takaisa munwe mumvura tichigadzira zvimwe zvepakutanga zveApple Music, uye kuti ichagadziriswa mukati mese gore. "Tiri kudzidza kubva ipapo uye tichabva ipapo."
