Apple inofarira kuhaya maneja wepurogiramu kuti itungamire uye iratidze kugadzirwa kwayo mune ramangwana chiteshi. Hazvisi pachena kana ichaburitsa zvirimo kuburikidza neApple TV seimwe chiteshi, kana sevhisi paApple Music. Mune zano rayo rekuumbwa kwechikwata kuvhura iyi chiteshi, Apple ingafarire kuhaya masevhisi e Michael Lombard, aimbova purezidhendi weHBO. Iwo maficha anoita kunge anodzoka kutanga kwegore, apo Apple yakatanga hurukuro naLombardo "kukurukura chirongwa cheApple" maererano nezvirongwa zvekutepfenyura.
Lombardo ane ruzivo rwakakosha muchikamu chekuona nekuona. Kusvikira pakutanga 2106 aive paHBO, asi akasiya chinzvimbo kuti ave anogadzira zvemukati. Ini ndaida chinzvimbo chinoshanda mukugadzira nzvimbo dzepakutanga uye dzekugadzira. Parizvino anotungamira chiratidziro cheiyo HBO network semugadziri, asi zano raApple rinogona kumuita kuti akoshe, adzokere kunzvimbo dzekubatanidza zvemukati.
Apple inobvuma kuti iri muchiitiko chinoshanda kugadzira chinzvimbo, izvo sezviri pachena vanofunga kuna Lombardo, iyo yaizopindura mibvunzo iyo chikamu chekuteerera chave chiri kukumbira kwemwedzi, maererano neApple
Ipo iyo kambani yatanga mamwe mapurojekiti ane chaiyo inoratidza fomati senge «Planet yemapurogiramu»Kana iwo akateedzana«Carpool Karaoke«, Vazhinji muHollywood vanoshamisika kuti chii chaizvo Apple chaanoda kuita nekugadzirwa kwevhidhiyo. Mibvunzo iyi ndeyekuti Apple inoda kuenda kure zvakadii mukugadzira maoeti ayo uye kana ichida kukwikwidza neNetflix, Amazon neHulu.
Parizvino kuronga kuri mumapoinzi ayo ekutanga, kana Apple inochengeta chero chiito zvakavanzika kwazvo, kuti zvisauye pachena. Nezve ruzivo rwatinarwo, muna Ndira Cook akataura kuti ari kuongorora dzimwe nzira dzakasiyana. Pakutanga kwaMay, akazivisa kuti ari kuyedza zvemukati zvakagadzirwa naivo, uye kuti mushure mekutanga bvunzo, achaita sarudzo.
Chero nzira, nhau idzi dzinotiudza kuti Apple inoda kuve neayo yega gwara uye iri kutarisira kune akanakisa nyanzvi mune ino chikamu kuyedza kutishamisa, sezvatakambojaira.