Mutsva mutsva wepamutemo umo Apple yakanyudzwa. Ino nguva, nekambani yeEuropean, yekupfeka bheji rechiratidzo muma90s. Iyo Swiss inotarisa musangano Swatch ari kufungidzira achishandisa iwo mutsara wengano kubva kune yakabudirira kushambadzira mushandirapamwe munhoroondo muma90s, muchiita mutambo wezwi uye kuchinjana zvakajairwa "Funga Zvakasiyana" zve "Ratidza kuti wakasiyana", kujekesa zvakajeka kukambani yeNorth America.
Sezviri pachena iyo kambani yeSwitzerland irikushandisa uku kunyora pane mamwe mawachi ayo ari kutengeswa kutora mukana wekubudirira kweApple mumushandirapamwe wekushambadzira. Kuti zviratidze izvi, Apple inofanirwa kuratidza kuti vangangoita 50% yevatengi vanobatanidza "Funga Zvakasiyana" neiyo Apple brand.
Chichemo ichi, chakamhan'arwa vhiki rapfuura, chiri kuongororwa neSwitzerland Federal Administrative Court. Kuti ubudirire kupokana chichemo chakaiswa, Apple inofanira kuratidza izvozvo ingangoita hafu yevagari vanobatanidza izvozvo sirogani nemushandirapamwe wake muma90s.
Kupindura kupomerwa, iyo Swatch CEO Nick Hayek akati izvozvo Chero kufanana pakati pemishandirapamwe iyi zvakangoitikawo. Hayek anoti:
» "Ratidza kuti wakasiyana" rine midzi mumushandirapamwe weSwatch muma80s.
Iye zvino, Swatch shandisa iri bheji kusiyanisa mamodheru ako Bellamy, wachi chemaoko chakagadzirwa ne quartz iyo yakavakira-muNFC vhiza yekushanda mashandiro. Muchokwadi, muna 2015 Swatch Yakapinda zvizere muripo neNFC, ichipfuura gore iro Apple mune zvese Apple Kutengesa kutengesa uye kushandiswa kweApple Pay.
Uku kusangana hakusi kwekutanga kupokana pakati pemakambani maviri aya. Kunyangwe vakabatana pamwe chete pane imwe nguva (pakanga paine fungidziro pamwe nesangano ravo kugadzira Apple Watch muna 2014), vakasangana nemamwe masirogani akadai se "One More Thing", kana kunyangwe muzita rekupedzisira kunzi Apple Watch, nekuti iWatch yakashumwa na Swatch nekutarisa zvakanyanya seyako trademark «iSwatch ».
