Vhiki rapfuura zvakaziviswa, zvine kushamisika, kuenda kwaJony Ive, kunoshanda mukambani yake, kambani ine mutengi mukuru ichave Apple, zvingaite sei neimwe nzira. Nhasi tinofanirwa kutaura nezve iyo Kushambadzira kambani Apple yanga ichishanda nayo kubvira 1984, TBWA / Media Arts.
Arnau Bosh Vergés, director director wekambani inozivisa, akazivisa kuti ari kusiya kambani. Arnau ndiye musoro weimwe yeiyo Ads dzakakunda mibairo yakawanda neApple chigadzirwa. Ndiri kutaura nezve Spike Jonze's "Welcome Home" kushambadzira uko iyo HomePod inoshambadzirwa.
Arnau akabatana neTBA / Media Arts Lab seCreative Director munaDecember 2015 uye akakwiridzirwa kuGroup Creative Director muna Kubvumbi 2018. Maererano nekambani, Arnau anoenda kunoshanda ku SoundStorming, chikuva chitsva chemagariro enhau chevaimbi. Arnau anoudza Iyo Drum media:
Mushure mekushandira iyo hombe hombe iyo inoreva zvakanyanya kutsika nevakadai vane tarenda vanhu saSpike Jonze, iwe uri brat. Unoshamisika kuti ndinoenda kupi mushure meizvi? Ini ndinofunga kana ndichinyatsoda kuyedza kuti ndinogona kusvika papi, zvino ndiyo nguva yakanakisa yehupenyu hwangu kuti ndiongorore, izvozvi apo Apple iri pakakwirira.
Imwezve kufora
Zvemari Apple haina dambudziko, zvisinei, kuseri kwemasuo akavharwa zvinoita kunge dutu riri kuuya. Apple ichangobva kuve nevakuru Executive shakeup. Kuenda kwaAngela Ahrendts kwakaziviswa kutanga. Mwedzi yakati gare gare, dhizaini weApple anoti arikuenda kunoshanda akazvimiririra.
Apple yanga ichishanda neTBWA / Media Arts LAb kwemakore mazhinji, kunyanya iyo iconic Mac kushambadzira kubva muna 1984, kushambadzira kunotungamirwa naRidley Scott. Steve Jobs paakadzokera kukambani, akamutsidzira kubatana uku, naFunga Kwakasiyana kuve kumwe kwekubudirira kwake kukuru.