Muna 2004, Apple yakavhurwa muSan Francisco chimwe chezvitoro zvemifananidzo zvakaparadzirwa nekambani, kwete muUnited States chete asiwo pasirese. Iko kushanya kwechitoro ichi hakuna kumbotora makore gumi nemaviri. Sezvo isu takakuzivisa iwe mwedzi wapfuura, kambani ichangovhura kugadziriswazve kweApple Chitoro chiri muUnited Square, uko kambani yakaisa mari inodarika makumi maviri emadhora emadhora. Chitoro cheUnion Square chiri pamabhuroko maviri chete kubva kuchitoro icho chakatanga kubviswa uye uko kunonyanya kushamisa ndechekuti chinhu chekutanga chakatsakatika marogo emakambani.
Raive gore ra2004 apo Apple yaive ichitanga kuwedzera huwandu hwezvitoro munyika yese, kuwedzera kwakatanga makore matatu apfuura nekutanga kwePod. iPod iri kusimuka nekukwakuka uye miganho uye kukwezva vanhu vazhinji uye vazhinji kuzvitoro zvekambani. Pakutanga nyanzvi dzakange dzafanotaura kuti ketani yezvitoro ingangove kukundikana kukuru, kukundikana kusati kwamboitika sekukwanisa kwatakaita kuongorora.
Panguva yekuvhurwa kwechitoro ichi, yakauya Steve Jobs pachake pamwechete nemameya eguta uye mazana evateveri veiyo brand munaFebruary 2004, asi huwandu hwakawanda hwevanhu kubva kuguta vakapindawo, vachigadzira pati inoshamisa yekuvhura kweichi chitoro chemifananidzo.
Chitoro chitsva chinouya kuzotsiva chazvino, yakakura zvikuru uye ine ushamwari zvakatipoteredza, Ine magonhi mahombe egirazi nemahwindo, masitepisi akagadzirwa zvizere negirazi, mapaneru ezuva kugadzirisa magetsi ese anodikanwa kuchitoro. Mukati medu tinowana hombe terevhizheni skrini iyo iyo feni iri mukutarisira kuratidzira zvese zvine chekuita nekambani.
