Izvo zvinangwa zveApple zvekutsvaga nzvimbo muindasitiri yezvinyorwa zvemukati, kungave kuburikidza nekugadzirwa kweyekutepfenyura sevhisi terevhizheni, kungave kuburikidza nekugadzirwa kweayo ega audiovisual zvemukati, kana kuburikidza nekubatanidzwa kweese maviri sarudzo.inoratidzika kunge inowana nzira yakakodzera kwazvo.
Chikamu chezvino chevideo chinotenderera chine vatambi vane simba seNetflix, Amazon, HBO, Hulu, uye kunyangwe Apple ichiedza "kuruma zvakanaka" muchikamu ichi, nhaurirano dzese dzamira.
Apple: zvemukati zvemukati kana zvakapihwa marezenisi?
Apple ine yakanakisa Hardware yekutepfenyura audiovisual zvemukati, Apple TV, zvisinei, haina zvemukati yekuzadza iyo mudziyo uye nekudaro inowedzera zvakanyanya chikamu chayo chemusika. Hongu, kune Netflix, kune HBO uye kune mamwe akawanda, asi Apple TV ingave isipo here? Spain muenzaniso wakanaka. Nechepasi pekupihwa zvemukati, Apple TV haisati yatanga kubuda uye kufarira pamwe netarisiro kusvika kumhara kweNetflix munyika medu uye kuunzwa kwezvimwe zvinoshandiswa seVidLib kana iyo RTVE app.
Zvirinani mukati memakore mashoma apfuura, nepo kambani ichigadzirira iyo Apple TV nyowani neayo yega sisitimu yekushandisa uye chitoro chekushandisa, pakati pezvimwe zvinhu, Apple yakaratidza kuda kwayo kutenga mapurojekiti anogona kubatsira kusimudzira kwete ichi chishandiso chete, asi zvakare masevhisi ayo akadai seApple Music, anowanikwa kubva kumadiridziro eIos neMac vavariro pepanhau The Information, kufarira kwako mukutenga zvepakutanga zvemukati zvinoramba zviri tepid.
Zvinoenderana neshumo iyi nyowani, Apple haifarire kupinda muhondo dzezinesi dzemamirioni emadhora emadhora nevakwikwidzi vane simba seNetflix kana Amazon.
Apple yakatenga terevhizheni isina kunyorwa yakateedzerwa naJames Corden anozivikanwa "Carpool Karaoke" kusimudzira Apple Music service. Uye panguva imwecheteyo, anoronga yepakutanga terevhizheni inonzi inonzi "Zviratidzo Zvakakosha" uye iyo yakatsanangurwa sememi-autobiographical drama inotarisa Dr. Dre, co-muvambi weBeats uye aripo Apple executive.
Apple yakasanganawo nevamiriri vemushamarari ane mukurumbira Chris Rock kutanga kwegore rino vaine chinangwa chekusvirana asi kutaurirana hakuna kwayakaenda uye Rock yakazopedzisira yasayina chibvumirano chemamiriyoni makumi mana emadhora neNetflix mbiri.
Seizvo chirevo ichi chinoratidza, Kushaikwa kweyekutanga Apple zvemukati kunoonekwa sekukanganisa kambani, zvinogona kukuvadza kuedza kwayo kuwedzera chikamu chemusika weApple TV..
Kusava neyepakutanga [zvemukati] pepa kunokuvadza kugona kweApple kusiyanisa vhidhiyo yayo yekumhanyisa zvinopihwa kune vanokwikwidza vakaita saHulu, Netflix, neAmazon, imwe neimwe yazvino ichiita yavo inoratidza inovapa kutarisisa kwakawanda panguva imwe chete. marezinesi eterevhizheni network. Izvo zvinogona kukanganisa kugona kwaApple kuwedzera musika mugove weiyo vhidhiyo yekushambadzira chishandiso, iyo Apple TV, uye nekuvharira kunze vanhu vazhinji mune Apple ecosystem.
Zviratidzo zvinopesana kuHollywood
Mumakore apfuura, Apple yanga ichitumira masanganiswa uye akasanganiswa kuHollywood nezve kufarira kwavo zvemukati zvemukati, inowedzera mushumo.
Apple yakasangana nevagadziri veterevhizheni uye maHollywood studio vaine pfungwa yekugadzira materevhizheni ekutanga kuti vape chete paTunes asi ingangoita panguva imwe chete, pamwe nekuzvikudza, Chief of Services Eddy Cue akazivisa kuti Apple "haazi mubhizinesi. yekuyedza kugadzira materevhizheni, ”asi anoda kupa mazano uye nhungamiro kune vagadziri pazvinogoneka.
Iyo iTunes hwindo
Zvisinei nezvinangwa izvi zvezvakanyorwa pakutanga, Mutemo weApple wekutora mabhanhire eTunes anga achiwedzera hasha, inorondedzera uyu mushumo. Iyo kambani inonzi yakataurirana nevagadziri veMichael Moore's documentary "TrumpLand" mangwanani-ngwanani kuitira kuchengetedza iTunes chete.
Apple ine mvumo yekupa "TrumpLand" pa iTunes pakutanga pane mamwe mavhidhiyo epamhepo, mukutsinhana kwekuisimudzira pane peji reimba reTunes, sekureva kwemunhu anobatanidzwa munhaurirano. Kuve nekuzvipira kweApple kwakakosha zvakakwana kuti ubatsire kuwana bhaisikopo rinobhadharwa, akadaro munhu uyu.
Sezviri pachena ivo vatori vechikamu chikuru munhaurirano dzemukati meApple ndiJimmy Iovine, pamwe nevatungamiriri veApple Music Larry Jackson naRobert Kondrk.
