Kunyangwe Apple yataura neimwe nzira kakati wandei, kufananidza nemawadhi emhando dzewadhi zvinoita kunge zvisingadziviriki. Inofanirwa kutarisirwa mupfungwa kuti kunze kwevakwikwidzi mu smartwatch niche yakadai seMotorola, LG, Samsung ... Apple inotengesawo akasiyana ewachi yayo neyekupedzisa kwepamusoro uye nemutengo wakakwira unoenda kunokwikwidza kubva kwauri kuenda kwauri nemhando yechinyakare yekugadzira wachi seye TAG Heuer kana Rolex.
Nenzira iyi, wachi yeApple yakadzinga Rolex mune runyorwa rwezvigadzirwa zvepasirese zvepasi rose, ongororo iyi yemusika yakaitwa nekambani yeNetBase, iyo yakaita chidzidzo nemisiyano yakadai sekufunga uye kukoshesa mumasocial network uye kuvimba kwevatengi mu anopfuura mamirioni mazana manomwe emamodhi akaburitswa pakati pa700 na2014.
Muchidzidzo ichi, Apple yakazvimisikidza panzvimbo yekutanga muchikamu chemawachi, chokwadi chinonyanya kukosha kana uchiona kuti mukati mechikamu ndicho chega chinotengesa smartwatch. Pamusoro pemhando dzambotaurwa, kune mamwe akakosha saRichemont, Curren kana Patek Philippe, maronda ayo mune dzimwe nguva ivo vakakwanisa kugadzira zvechokwadi mabasa ehunyanzvi.
Pakazara, Apple yauya yakasimba mune iyo rondedzero mune ino dhatabhesi uko iyo yepamusoro-soro yakakosheswa mhando yepamusoro yaive Chanel. Apple yechikamu chayo yaive pachinzvimbo chechina, nepo kana tikatarisa kune mamwe madhizaini, iyo iPhone yaive munhamba 11 uye iyo Apple Watch yakaiswa panhamba 13 zvichiteerana. Iyo iPad yechikamu chayo yakadonha kubva pane irwo rwekutanga makore mazhinji.
Hatifanirwe kushamisika kuti ongororo iyi inowanikwa Apple seyakagadzirwa mhando nekuti kunyangwe Jony Ive ataura zvinopesana mune dzimwe nguva, hazvishamise kubva pakubatana ine mhando senge Hermès kana iyo Apple Stores ikozvino inomhanya neyaimbova maneja weBurberry zvinoita kuti zvidzivirirwe kuti achapa iyo aura yeumbozha.