Ndakaverenga yakawanda nhau maererano neApple. Zvakanaka, zvakaipa, kutsoropodza kunovaka, runyerekupe, maonero ... asi izvo zvandiri kuzokuudza mune ino posvo chinhu chisingambomira tora pfungwa dzangu. Ini ndinofunga zvakanaka kuti ugozvigovana nemi mose.
Iwe unotoziva kuti dzinenge zvese zvinhu zvinodzidziswa, asi izvi zvinoshuvira zvakanyanya maererano neMBLM, Apple inowana iyo "Brand yepedyo quotient" akakwirira pane ese aakadzidza nekuongorora. Ini ndichaedza kupfupisa zvishoma. Inoenderera mberi ichiti iyo kambani yekuAmerica ndiyo inosiya zvakanyanya kukanganisa kune vashandisi vakabatana zvakanyanya nechiratidzo. Ngatitambanudzirei zvishoma
In the Brand Kushamwaridzana Kudzidza 2020 se kuyera kubatana kwechiratidzo nevashandisi, kuongorora hukama hwavo hwepamoyo neimwe mhando. Hunhu hwechisungo chako hunosanganisirwa muzvikamu zvakaita sekufunga, kugutsa, uye kuzivikanwa. Ivo zvakare vanoyera kusimba kwekubatana kwemushandisi neiyo mhando. Mushure mekuverenga zvinhu izvi, MBLM inosvika pane yavanodaidza kuti "Brand Intimacy Quotient."
Zvinogona kunzwika senge placebo kwauri, asi ndine chokwadi chekuti mhando dzinobhadhara kumakambani aya mari yakawanda yezvidzidzo zvakaita seizvi. Ivo vanogona kuona budiriro yekambani uye pamusoro pechose chigadzirwa muchiwedzera pakukwanisa kutara nzira inoenda kukambani iyoyo munguva pfupi uye yenguva refu ramangwana.
Sayenzi inoshandiswa kubatsira kuyera zvisungo zvevashandisi kune chimwe chiratidzo. Inowana kukosha kwakanyanya patinotaura nezve makambani kana zvigadzirwa zvakaita seApple, Google, Amazon kana Samsung, pakati pevamwe vakawanda. Apple ndiyo kambani yekutanga muchikamu chayo (isu tiri kutaura nezve kambani ine simba riri Hardware) inoonekwa muchidzidzo chino na coefficient ye66,8. Panzvimbo yekutanga paizove Amazon ine 68,3 uye Disney ine 67,8. Mune runyorwa ruzhinji, saka, Apple inotora chinzvimbo chechitatu.
Kana tikatarisa mhando dzakatsaurirwa kune imwecheteyo seApple, yekutanga yatinowana muSamsoni ine mamakisi makumi mashanu nemaviri. Kure nekambani yeAmerica.
