Nezuro Apple yakazivisa mhedzisiro yezvemari yekota yekutanga yemari 2016, iyo kupera muna Zvita 26, 2015. Iyo kambani yakanga iine marekodhi emari mukota yekupedzisira ya2015, iine mari inosvika madhora makumi manomwe nemashanu emabhiriyoni, rekodhi rekota yemari yemari inosvika $ 75900 bhiriyoni, kana kuti $ 18400 pachikamu chakasanganiswa.
Kana tichienzanisa izvi zvabuda neiyo yekota yapfuura tinoona kuwedzera kudiki kana tichifunga izvo mari yaive mabhiriyoni 74600 yemadhora ine mambure purofiti yemabhiriyoni gumi nemasere ipapo.
Gross margin yaive 40,1 muzana ichienzaniswa ne39,9 muzana mukotara yegore rapfuura. Ino nguva kutengesa kwepasi rese vaisvika 66 muzana yemari yekota. Sekureva kwaTim Cook, CEO weApple:
Chikwata chedu chawana chikamu chakanakisa munhoroondo yaApple, nekuda kwa zvigadzirwa zvine hunyanzvi munyika uye nhoroondo yekutengesa rekodhi yeiyo iPhone, Apple Watch neApple TV […] Kukura kwebasa redu rezvemabhizimusi kwakawedzera mukati mekota ino uye semhedzisiro takawana mhedzisiro yezvakanyorwa, yedu yazvino gadziriro yedhizaini yakayambuka danho rakakosha rine anopfuura XNUMX mabhiriyoni anoshanda zvishandiso.
Kune rimwe divi, Apple yakapawo akateedzana mapoinzi akakosha kwekota yechipiri yezvemari ya2016 kwavanotarisira zvinotevera:
- Mari pakati pemadhora makumi mashanu emadhora uye $ 50 bhiriyoni
- Un mari yakazara yemari pakati pe39 muzana uye 39,5 muzana
- Mari dzekushandisa pakati pe $ 6 billion ne $ 6.1 billion
- Imwe mari / (mari) yemadhora mazana matatu emadhora
- Un 25,5 muzana yemutero
Luca Maestri, Apple's Chief Financial Officer akataurawo chirevo maererano nezvakabuda izvi:
Yedu rekodhi kutengesa uye yakafara mari uye purofiti margins akareva marekodhi akanakisa enguva dzese kunyangwe nharaunda yakaoma kwazvo yemacroeconomic. Isu takagadzira mashandiro emari inoyerera ye $ 27.5 bhiriyoni mukati mekota uye takadzorera anopfuura madhora mapfumbamwe emadhora kuvashambadziri kuburikidza nekutenga kwezvikamu uye zvikamu. Isu tadzoserawo mabhiriyoni gumi nematatu emabhiriyoni mazana maviri akagadzwa kubva pakudzoka kwedu kuhurongwa hwequity.